The item's trademark is on the side.

The side is a relatively flat part of the beret. Placing the trademark here will not cause inconvenience to the hat, nor will it cause any abrupt marks on the appearance of the hat.

Placing the trademark on the side helps consumers quickly identify the brand when purchasing, thus facilitating brand publicity and promotion. The sides are also relatively inconspicuous, which allows consumers to pay more attention to the comfort and style of the hat when wearing it, rather than being attracted by the trademark.