1. How to understand and recognize digital thermal transfer technology

1. What is digital thermal transfer technology

Digital thermal transfer technology combines traditional A new technology that combines thermal transfer technology and digital printing technology to print color images and patterns without plate making. At first in China, this technology was mainly used in advertising, signs, cards, and ceramic image production. Later, as the application fields broadened, it was more used in industrial production, such as digital printing and dyeing, clothing production, shoe material production, In the industrial production of webbing, clothing labels, etc., the number of application products continues to increase.

The earliest countries to apply this technology include the United States, South Korea, Italy, Switzerland, China and other countries. In terms of the scale of the market formation in the past two years, China has become the world's largest digital thermal transfer processing market. Many international thermal transfer color printing ink brands have begun to focus on the huge Chinese market, such as "inktrk" American thermal transfer sublimation ink, South Korea's "Image King PK", etc., relying on the development platform of domestic leader Shenzhen. Bi'an Culture to participate in the domestic market Market competition is likely to come, and competition will become increasingly fierce.

Here, the digital thermal transfer we are talking about is inkjet printing technology, as a technical form of digital thermal transfer, because this technical form can guarantee a certain width and fixed length, which is suitable for for industrialized production.

2. The market significance of digital thermal transfer technology

Digital thermal transfer technology can be said to have emerged in order to adapt to the development of the personalized market and consumer demand for personalized products. A new technology that is an effective complement to traditional thermal transfer technology and the traditional thermal transfer product market. Therefore, strictly speaking, the market positioning of digital thermal transfer printing technology and products is the personalized product market. Traditional thermal transfer products are difficult to produce small batches of personalized products due to technical limitations and plate making costs. Therefore, in the traditional thermal transfer market, there was a market gap before the emergence of digital thermal transfer technology for personalized products. The emergence of this technology makes it possible to produce personalized thermal transfer products. Not only that, the printing quality of the image patterns of digital thermal transfer products far exceeds that of traditional thermal transfer technology. This is also the reason why digital thermal transfer technology can be promoted and popularized in just a few years.