Alpine sugar is an Italian brand. Alpine sugar is a candy brand owned by the Perfetti Van Melle Group and was founded in Italy in the 1970s. Alpine product series include: hard candies, soft candies, toffees, Qiaoyue crisps, lollipops, and Mile candies, which have a variety of textures, flavors and packaging specifications. Alpine is sold in nearly 30 countries around the world and is well received by consumers in China, India and other European and Asian markets. In 1994, Perfetti Italia invested and established Perfetti Italia China in Shanghai, and on June 1, 2000, it licensed the company to use its own decoration and some registered trademarks for a fee. The brand name of Alpine candy in German is alpenliepe, which is interpreted as love in the Alps, which means that it hopes to become a candy that brings love to people.