1. According to the constituent elements of trademarks, Alibaba Cloud divides trademarks into three types, namely, word mark and graphic trademarks, and combination trademarks of words and graphics.
2. Graphic trademarks From an intuitive observation, trademarks are only composed of graphics, and there are no elements such as words, numbers and letters.
3. According to the characteristics of the brand, choose a representative specific object for the trademark pattern, and then on the basis of retaining the basic structure of letters, concretize the letters to design the design method of the trademark pattern, which is more associative and allows the audience to associate their products or services while saying the brand name.
4, so logo is the first letter of the trademark name.