Marlboro is a cigarette brand, and it has its own brand story, as follows:

In 1908, on a snowy morning, a middle-aged man with gentleman appearance was walking in a hurry. He was holding a business license he had just applied for. After a series of arduous steps, Morris worked hard to come up with the name of Marlborough, a street where the company's London factory is located. This long English word has some characteristics, especially the first eight letters, which make people feel like a king. wind.

At first, Marlboro tried to please female smokers. At that time, young American women pursued carpe diemism. Many of them were addicted to champagne and jazz, and lived a life of drunkenness and dreams all day long. The smell of cigarettes makes people forget the psychological trauma caused by the First World War and immerse themselves in an atmosphere of joy and forgetfulness.

However, time has passed slowly, and Marlboro, as a tobacco brand with a long history and high quality, has not had a strong appeal among smokers as it expected. He found that a "mild" brand image was not enough to impress people. To make Marlboro the favorite among smokers, a powerful image of being rough, bold, wild and uninhibited was indispensable.

Since then, a gentle and elegant Marlboro has disappeared, and a rough and bold Marlboro has appeared. In 1955, Marlboro ranked among the top ten cigarette brands in the United States. In 1968, Marlboro's single-brand market share rose to second place in the U.S. tobacco industry. In 1975, Marlboro took the crown for U.S. cigarette sales. In the mid-1980s, Marlboro became the leading brand in the world's tobacco industry. On June 8, 2016, the "2016 BrandZ Top 100 Most Valuable Brands in the World" was announced, with Marlboro ranking 12th.

Extended information:

1. Marlboro is a famous cigarette brand, manufactured by the British Philip Morris Tobacco Company, and is currently one of the best-selling cigarette brands in the world. On average, as many as 1 million Marlboro cigarettes are consumed globally every minute. In 1995, the American "Financial World" rated Marlboro as the world's number one brand, with a value of US$44.6 billion.

2. In the 1930s, Marlboro, together with other consumer goods, survived the "Great Depression Years" caused by the economic crisis. At this time its name was little known. After the outbreak of World War II, the number of smokers increased, and with the emergence of cigarette filters, consumers were promised that filters could prevent harmful tar from entering the body, and smokers could smoke their favorite cigarettes with confidence.

3. In 2003, under the correct leadership and direct promotion of the State Tobacco Monopoly Administration, Changsha Cigarette Factory and Philip Morris began formal contact and negotiations, and signed the "Philip Morris Products Co., Ltd. and Changsha Cigarette Factory Trademark Licensing and Production Agreement. In May 2008, Marlboro's pilot production in Changsha Cigarette Factory was a complete success, with various indicators performing well.

Reference: Baidu Encyclopedia-Marlboro