On September 2th, Pinduoduo announced a strategic cooperation with China Post Group Co., Ltd. Pinduoduo introduced that China Post will give full play to the advantages of "three-in-one" of capital flow, logistics and business flow, and provide comprehensive solutions for the docking of agricultural products production and marketing in Pinduoduo.
Pinduoduo said that in the next three years, China Post and Pinduoduo will give full play to their respective advantages, carry out in-depth cooperation in the areas of fixed-point poverty alleviation and e-commerce poverty alleviation, and will also build 15 agricultural products bases of China Post to supply more high-quality agricultural products to the source of Pinduoduo Platform. The data shows that the trade volume of agricultural products in Pinduoduo reached 136.4 billion yuan in 219 and is expected to exceed 25 billion yuan in 22.
On September 2th, Li Jianghua, CEO of Rookie Wrapping, announced the "1234 Strategy" at the Rookie Wrapping 22 conference: in the coming year, 1 cities will deliver express delivery on demand, 2, delivery points will cover the whole country, and 3 cities will launch environmental protection bags to serve 4 million users. In the past year, the number of rookie express delivery users has doubled to more than 2 million.
Li Jianghua said that China, which accounts for more than half of the world's express delivery volume, is a country in express delivery, and hopes to use the way of more innovative to make more consumers enjoy the convenience of digital express delivery.
On September 21st, according to Tianyancha APP, recently, Beijing JD.COM Sanbai Liushidu E-Commerce Co., Ltd. applied for several trademarks of "JD.COM Live Broadcasting" and "JD.COM Live Broadcasting Base". The international classification of trademarks includes advertising sales, education and entertainment, and the current status is trademark application.
On September 17th, 22, the Daily Fresh Supply Chain Ecology Conference was held in Beijing. Daily Youxian officially launched the "Billion Club" plan at the conference, and announced that it will build a new ecology with the help of R&D, brand, channel, data, capital and capital in the future.
Xu Zheng, founder and CEO of Daily Fresh, believes that the next five years will fully enter the era of online fresh supermarkets, and the whole industry will accelerate its development in the direction of commodity standardization+digital operation+cooperative ecology.
On September 21st, men's personal care brand announced that it had completed the A+ round of financing, which was helped by Hupu Investment, with Palm Capital as its financial advisor. Within eight months, the company has obtained four rounds of financing, and the total amount of financing obtained is close to 1 million yuan. It is reported that financing will be mainly used for brand building and product research and development.
Liran brand was officially launched in January 22, positioning itself as a comprehensive personal care brand for men. The product line covers facial care, body care, hair and hair care, make-up and other categories.
On September 21st, Shenzhen Fenlai E-Commerce Co., Ltd. announced that it had recently completed several hundred million yuan of Series A financing. This round of financing was jointly led by Longbai Capital and High-tech Joint Venture, and the industry followed suit.
after this round of financing, Fanlai will accelerate the continuous integration and optimization of the upstream supply chain and the development of new brands, optimize the middle-level capabilities such as system tools, logistics warehousing, after-sales service and marketing model, and at the same time enhance the coverage and depth of downstream channels by expanding urban operation centers and deepening external channel cooperation, and finally build a supply chain empowerment service platform with FMCG as the core. It is understood that Fenlai was established in 218 and positioned as an innovative service platform for supply chain in China.
On September 16th, POLA Chemical Industry, a subsidiary of Japan's POLA Group, held an online signing ceremony with Yunnan Baiyao Group Health Products Co., Ltd., a subsidiary of Yunnan Baiyao Group. In the future, they will conduct in-depth cooperation in the research and development of new ingredients of natural medicinal plant skin care cosmetics, and explore the new trend of global skin health management and plant skin care.
the two partners have reached an understanding of * * *, hoping to develop safe skin care ingredients of medicinal plants with Yunnan Baiyao * * * based on the advantages of skin care research and development of POLA ChemChina, so as to bring more enjoyable experiences to consumers.
This time, the German professional outdoor brand Jack Wolfskin Wolf Claw has joined hands with the public to spread, and jointly released the Asian limited SLASH outdoor life series with Pu Shu. From the climate change of outdoor environment to the style of wearing and inner world, Wolf Claw digs deep into China consumers' insight into nature and outdoor, and brings a brand-new outdoor concept back to the city. Together with Pu Shu, it conveys the urban outdoor life concept of "we are free from wind and rain" and the brand concept of "nature is at home". Through Pu Shu's expression of enjoying outdoor life and nourishing nature, Wolf Claw also shows the compatibility of professionalism and aesthetics of the brand in the field of outdoor clothing through cooperation.
On September 17th, Yogurt announced the launch of a new product, Boooom Fried Milk Steam New Soda, jointly with Hankou No.2 Factory in Weibo. This new BOOOOM fried product focuses on sucrose and fat, and * * * comes in three styles: Mojito-flavored Baqi bottle, cherry blossom lemon-flavored Xianqi bottle and mustard-pineapple-flavored Caiqi bottle.
On September 17th, Leshi and tea brand Machi Machi jointly launched two kinds of potato chips with milk tea flavor: coffee frozen oolong milk tea flavor and roasted Bulei milk tea flavor.
In terms of taste, through the fusion of coffee jelly and oolong milk tea, layered baked Bulei milk tea injected new inspiration into potato chips. In the packaging, the design of machimachi milk tea puppy IP is strengthened, which adds a sense of interest.
On September 2th, Li Xian became the spokesperson of WEDGWOOD, a British porcelain brand, with elegant "porcelain" carving, which was made for you.
On September 21st, NEIWAI, a lifestyle brand of intimate clothes, was officially announced at home and abroad, and actor Tanya became its brand ambassador. Previously, NEIWAI announced in August that Faye Wong was the global spokesperson of its brand.
On September 21st, the official announcement of Zhu Yilong became the spokesperson of Nongfu Spring natural mineral water, inviting you to interpret the fairy tales of Changbai Mountain in spring, summer, autumn and winter, and to explore the story of Moya Spring's low-sodium dilute ore gushing from the spring.
On September 2th, 22, Kaidu, Said Business School of Oxford University and Haier Group jointly released the world's first "Standards and White Paper on Eco-brand of Internet of Things". The white paper aims to provide a systematic thinking framework by discussing the causes, standards and definitions of the new paradigm of leading brands in the Internet of Things era, and the impact of this new paradigm on organizations and society.
The white paper clearly states the definition of the eco-brand of the Internet of Things: the eco-brand of the Internet of Things is a new brand paradigm that provides unbounded and continuous iterative overall value experience through joint creation with users and partners, and finally realizes lifelong users and all ecological parties * * * win * * and create a value cycle for society.
September 21st | Half-moon Daily
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