In fact, the graphic content of Moments follows two principles:

1. Is it valuable to your WeChat friends;

2. Is it interesting? Sex, whether it appeals to some of your friends; you can only send it if at least one of these two principles is met. If it has nothing to do with it or is only good for you, then I advise you to bear with it! Let’s take a look at how to specifically send content to WeChat Moments 1. Provoke buyers’ interest or desire. Since you are going to advertise, the simplest principle is to do what you do and don’t think about anything. Just like making money, don’t think about making money. Isn’t it very confusing? The same goes for posting on Moments. If you only think about how can I post it and let people buy it? Then this advertisement must not be posted well. When posting ads in Moments, you must not simply think about the audience receiving the information, but to arouse their interest or desire. The simplest thing is to use a headline. For example, if you want to expand your circle of friends in the micro-business world, so you write a very attractive title, which can increase your performance tenfold. The title piques your interest. Of course, there is no distinction between the title and the main body of the article in Moments. It is very simple. The first line is the title. The first 7 to 15 words are the key points to stimulate the audience's interest. You must consider it carefully so that others will have the urge to click on it when they see it. 2. The pictures must be 3, 6 or 9 pictures. It is recommended to send 9 pictures, but there are not so many pictures every time, so you can send 3 or 6 pictures. 1~2 pictures are too few and I don’t want to click on them. It actually doesn’t matter if you send out 4, 5, 7, or 8 pictures. It’s just that there are so many blank spaces on the screen. Does it look good to you? Why not put it to use? Wasted publicity opportunity? In terms of quantity, send as many as possible for layout. The second is the question of what to post. If you want to advertise a product with soft copy, don’t just post photos of the product. Anyone who sees it every day will get tired of it. Send some photos of the product in use, after use, customer feedback, etc. Of course there are also photos of life scenes, selfies, parties, etc.

3. The issue of having a dedicated avatar seems a bit far away. But it does have a lot to do with the title. Your avatar is your trademark, and your image is your credibility. When you first start doing micro-business, you may think that just a random avatar will be enough, and gradually you will accumulate customers to a certain extent. Do you think you should change to a taller avatar to show off your awesomeness? Slowly your customer base accumulates more and more, and you finally change to a super tall avatar. But it seems to have nothing to do with your business. In my circle of friends, there are many avatars of fashionable and artistic people or pictures of various beauties. There are even some people who use photos of themselves applying facial masks as avatars. OMG! Use your brain and think about it, okay? Try not to change your avatar from time to time. It must be related to the products you make and your own image. Let others remember who you are and what you do. Isn’t the reason why Back Figure Brother is so special just because of his ecstatic back view? The same issue applies to album covers.

4. The relationship between product category and title. This may seem irrelevant, but it’s actually the most important part. The type of product you sell determines how you write your title and how you post pictures. To give a simple example, there is a store on WeChat that specializes in selling women's watches. All the main pictures in her store are of people wearing watches with their left hands and facing in one direction, so that after looking at them for a long time, as long as you see this posture The watch reminds me of her shop. Seeing this, everyone understands what I mean. No matter what you are selling, you must pay attention to creating a symbol to subtly let the audience remember you. One of the most commonly used techniques in cosmetics is to stick the product on your face to sell cute photos. This is a kind of symbolic culture. If you are selling bracelets, you can refer to the example of selling watches I mentioned above. If you are selling skin care products, you can pose in the same pose for each skin care product, but change the scene to shoot. Friends who sell other treasures can do whatever they want.

5. When is the best time to publish? Get up a little early in the morning before the office workers set off for the road. Since it is fragmented time, then send the message out before the fragmented waves. Of course, if you post too early, other people’s messages will be deleted, so you can choose between 7 and 9 in the morning