(1) Evolution from complexity to simplicity

The development of logos pays more attention to the expression techniques and skills of logos. Using simple graphic elements, the logo has a more prominent visual effect.

(2) Evolution from concreteness to abstraction

In today’s rapidly developing society and people’s fast lifestyle, simple and abstract logos are more likely to be remembered by viewers. Therefore, the design of the logo is more creative and aesthetically pleasing.

(3) The evolution of color diversity

Colors are richer, gradients are widely used, and logos are more glossy.

(4) Flatness tends to be three-dimensional

As the core of the corporate image recognition system, the logo is also an important part of the graphic system. The development of logos is becoming more three-dimensional day by day. The three-dimensional expression technique makes the logo rich and the visual effect more prominent.

The development of a logo is a process of integration of designs and diversification of design styles. As a commercial product, the design method of a logo is secondary, and the purpose is the first. More emphasis should be placed on making it commercial.