The company name is composed of administrative division, font size, industry characteristics and organizational form. After the store name has been approved by the local city or county, others in the same industry cannot use the same or similar store name as yours. But there is no protection outside the country. For example, I can open a Nanjing XX massage parlor in Nanjing with the same font size as yours. If you register a trademark in the 44 categories of massage services (440086), it will be protected nationwide. In the future, it will be very convenient for you to open chain stores in other places and make them bigger and stronger. So you have to get the license first, then register the trademark, serve carefully, and do better and better!