The following is from Baidu Encyclopedia:
Gucci is a symbol of identity and wealth-Gucci
Gucci brand has always been famous for producing high-end luxury goods. Whether it is shoes, bags or clothes, it has become the consumption darling of the wealthy upper class with the brand image of "symbol of identity and wealth". In the workshop in Florence, young Gucci printed Gucci as a symbol on those leather products. As early as when he was working in the luxurious hotel ritz kitchen in London, he saw the exquisite and gorgeous travel bags that the rich guests carried every day. Gucci decided to return to his hometown and began to make travel bags with Gucci logo.
From 65438 to 0989, Liming Melo was appointed as its deputy general manager and creative director. Over the years, Gucci has painstakingly managed and maintained the image of luxury goods and luxury goods. After Merlot joined, on the one hand, it maintained the luxurious and elegant aristocratic taste of its existing high-end brand line products; On the other hand, it devotes itself to the development of new series, combining traditional aristocratic drama elements with the real feelings of modern life, and making the brand symbolizing yesterday's luxury and glory a "must" fashion.
After 1994, tom ford made Gucci look brand new. Only when Fashion was published in the spring and summer of 1997, did his works, such as low-necked asymmetric modeling, straight waist design similar to that in the 1920s, and the use of black fabrics, win the essence of high fashion and have a strong sense of fashion. Since the opening of the Shanghai store in April 1997, Gucci's bags and shoes have become the new favorites of Shanghai women.
Brand profile:
Type: high fashion, ready-made clothes
Founder: guccio gucci (Gucci)
Designer:
Guccio gucci 1923-1989.
1989-1992, rickie lambert, director of fashion design and creativity.
1990-199 1 year, American designer Dawn Mello.
Tom ford 1994 (tom ford)
Category:
Starting from 1923, mainly leather products such as bags, shoes and boxes.
After World War II, clothing, perfume, glassware and other household necessities came out one after another.
1975 Gucci perfume department was established to launch perfume products.
Target consumer group: high-consumption class advocating luxury.