At present, many domestic trademark agencies have not yet formed industry norms, but are limited to the single product and service of trademark registration. However, there are also some trademark agencies that have been operating for several years and have rich industry experience and begun to take shape. They not only provide trademark application agency work, but also provide professional services in trademark design, use and protection. In the face of mixed agents, how to choose the right trademark agency is a problem that enterprises must consider.

First of all, we must choose a formal trademark agency.

A trademark agency refers to an institution approved by People's Republic of China (PRC) and the Trademark Office of the State Administration for Industry and Commerce, where a natural person, legal person or other organization applies for registration and obtains the exclusive right to use a trademark in the nature of a company in various provinces and cities. In other words, a regular trademark agency can make inquiries in official website of the Trademark Office.

Secondly, be wary of raising the low price 120%.

In order to get cheaper, some enterprises choose some "jump off a building to discount" agencies, so the services they may get are also greatly reduced. It also happens from time to time that "black-hearted agents" take money from enterprises and run away. Therefore, enterprises must keep their eyes open when choosing, and don't just be blinded by low prices. It is best to make a field trip after choosing an agency. For example, look at the business license, feel the internal environment of the organization and the working atmosphere of employees, and then decide whether to choose.

Third, the professionalism of the selected institutions is very important.

For enterprises, trademark registration needs professional guidance services from agencies, not just running errands. From the trademark registration inquiry, can intentional graphics be used as trademark applications? What categories need to be registered; What is the probability of successful registration? If it can't be used as a trademark, what similar pictures and texts have a high success rate? Whether it is necessary to prepare in advance to refuse the review; And so on, will be thought of for the enterprise. What enterprises need is a professional organization to solve problems.

Finally, keep smooth communication with the agency.

Enterprises can't leave the trademark application to the agency, but also need to follow up and understand, and at the same time feel the professionalism of the agency's later service. Trademark registration is not a simple application for registration, but also a strict examination process. The enterprise keeps communication with the agency. In case someone raises an objection during the trademark review, the enterprise will not be too passive.