This watch is called "Jade Emperor Brand Jade Watch", which is a registered trademark of Guangzhou Cui Yuxuan Jewelry and Crafts Co., Ltd., and is produced by "Jade Emperor Watch Industry" founded by this company.
Although the name Jade Emperor doesn't look foreign and high-end, Guangzhou Cui Yuxuan is indeed a comprehensive jewelry and jade enterprise that operates formally and legally. Its founder is Liu Pengju, and the company has registered import and export business with the Ministry of Commerce.
Guangzhou Cui Yuxuan's main business focuses on the research and development and processing of jade products, and its jade watch industry combines jade technology with watches to develop high-grade jade consumer market products.
Jade Emperor watches in Cui Yuxuan are basically the first choice products with high-quality jadeite as the bezel, and no matter what the watch core is, because of the blessing of jadeite, the price is generally more expensive, mostly in the thousands or even tens of thousands of yuan, which is not ordinary knockoffs. After searching, this brand of jade watch was once the subject matter of judicial auction and can be regarded as a valuable item.
Although the main picture is not high-definition, the jade color of this watch is not weak by visual inspection. It is suggested to take it to the jade jewelry or pawn industry to find an expert to make an evaluation, and there may be surprises.