According to media reports, Great Wall Motors will launch a new high-end electric brand, internally codenamed "?SL Project", focusing on high-end smart electric vehicles. The brand's headquarters may be in Shanghai, which is adjacent to the Guangwang Factory in Zhangjiagang City, Suzhou. Great Wall Motors has previously stated that it will put into production its new products at the Guangwang Factory.

The online car market learned from the National Trademark Office that Great Wall Motors recently registered the trademarks "Soul", "Great Wall Soul" and "Mobile Soul". Considering that the "SL" project code name is similar to the English word "SOUL" (Chinese translation soul), as well as Great Wall Motors' recent personalized product naming system, its registered "soul" trademark may be the Chinese name of Great Wall's high-end electric brand . It is worth mentioning that the ultra-luxury brand Rolls-Royce of the BMW Group, which cooperates with Great Wall in the electric vehicle business, has a model called "GHOST" (Chinese translation means ghost, ghost, ghost).

The car picture has nothing to do with the article

Regarding the issue of high-end electrification brands, Great Wall Motors responded: "The big trend is coming, and we should join in!" NIO is in high-end electric vehicles After gaining a place in the market, domestic mainstream state-owned and private car companies have launched their own high-end electric brands this year, such as SAIC's Zhiji Automobile, Dongfeng's Lantu, Changan's new electric brand jointly with Huawei/CATL, etc., which are comparable to Great Wall Motors. Competitor Geely even owns Polestar, Volvo, SMART, Lotus and other brands with high-end electric products.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.