The rise of Nike in the late 1980s. At that time, Nike signed Mike Jordan, who had just joined the league, and paid a large sum of money for Jordan to wear the red basketball shoes-Air Jordan 1, which were banned by the NBA at that time, so the shoes sold well. Since then, Nike has become the leader in the sporting goods industry, surpassing Adidas.
Of course, Nike will continue to provide Jordan with signature shoes. Later, there were more and more products in Jordan series, and a sub-brand of Nike, Air Jordan, was established under the trademark of Air Jordan. Because of Jordan's appeal, Michael Jordan quickly became popular and was deeply loved by consumers. Now Michael Jordan is very mature and even has his own sports technology (IPS), but he still relies on Nike for the main sports technology. However, due to air jordan's logo, the price is generally much more expensive than nike products of the same level.
How to tell the true from the false? Look at these two places, logo. There is a woven label on the tongue of the shoe, and there is a Nike logo on one side of the label. Nike added two to the logo here, which is a typical feature of genuine products. If there is no or only one, it is fake. On the sole, the upper end of K touches E, and the lower end is connected with E ... The beginning and end of the hook are both sharp. The soles of fake shoes are too bright and have a reflective effect, but real shoes are not.
Air Jordan belongs to Nike, and the name Air Jordan comes from David Falk, the super agent in the sports circle. At that time, only tennis players had personal signature series, so David Falk's original intention was to make MJ more like a tennis player.
Michael Jordan's most classic flying wing logo came from the creativity of Nike's design director Peter Moore at that time. He had a whim on the flight from Portland to Chicago and created this classic pattern. Peter Moore is also the designer of the first and second generation Air Jordan sneakers. Air Jordan 2 is the first pair of sports shoes without Nike Swoosh logo. The brand's proudest hook Logo did not appear, which was an adventurous attempt. Nike expects Air Jordan 2 to convey a design concept. What matters is not the logo, but the design itself.