1. After the trademark is transferred to an individual's name, the trademark belongs to the individual and belongs to personal property. Can be authorized to transfer to others or companies according to the situation, and the control right is in the hands of individuals. If the trademark under the company name needs to handle related business, it needs the consent of shareholders, which is relatively troublesome.

Second, it is more convenient to inherit a trademark after it is transferred to an individual's name. Trademarks under personal names can be directly inherited to Bai Ji's children when they need to be inherited, while trademarks under company names can only be inherited when the company needs to cancel.

Third, after the trademark is transferred to an individual's name, the trademark name changes. Because the name and address of the personal identity card are used, there will be fewer changes, which will not easily lead to revocation, while the name or address of the company will change more, so the trademark will be changed today, otherwise the handling of many trademark businesses will be restricted.