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Who understands Jinmailang Bingtang Sydney’s advertisement? What’s the story behind it?

While the dispute between Jiaduobao and Guangyao has not yet been resolved, Jin Mailang has already joined in the fun. Attentive friends may have also noticed that the familiar pictures and familiar voices on the major TV screens are actually new concepts, new brands, and new products. "Afraid of getting angry, drink rock sugar snow pear, Jin Mailang."

While Jiaduobao and Guangzhou Pharmaceutical are engaged in litigation and arbitration over issues such as the ownership of the "Wanglaoji" trademark and the infringement of red cans, they have no time to consider anything else. Jin Mailang is also very responsive, saying "no herbs, no stomach irritation", directly attacking Wong Lao Kat's weakness and intercepting Wong Lao Kat's mature market; he also puts special emphasis on northern Sydney, which is in sharp contrast to Wong Lao Kat's southern herbal medicine to prevent internal heat. It's really a bit In the past, the meaning of "Northern and Southern Boxing"; and I found a sweet and cute spokesperson who is very consistent with the product characteristics and brand tone - Zhao Liying, the performer of Qinggege in "The My Fair Princess", whose strong fan base and sweet image are invisible It has strengthened the market leadership of "If you are afraid of getting angry, drink rock sugar and snow pear". Many people will say that Jin Mailang's move is too inhumane, taking advantage of the situation, having no own way, imitating and plagiarizing. I don't think so. Since ancient times, shopping malls have been like battlefields. How can we talk about humanity on the battlefield? Moreover, for Jinmailang, who has already entered the beverage market but has never been very optimistic, this is indeed a once-in-a-lifetime opportunity.