The trademark belongs to the company and cannot be used casually by the shareholders of the company.
The reasons are as follows:
1. The trademark belongs to the company and is decided by the board of directors or the general meeting of shareholders, and cannot be decided by one shareholder;
2. If you really want to use it , you need to go through licensing procedures, which can be done at a trademark agency. If it is used without permission, it is an infringement of the exclusive rights of the trademark, and you can report it to the industrial and commercial department.
The rights of the trademark owner mainly include the exclusive right to use, the right to prohibit, and the right to transfer the registered trademark, which are as follows:
1. Exclusive right to use: The exclusive right to use is The most important content of trademark rights is the most basic core rights in trademark rights. Its legal characteristics are that the trademark owner can exclusively use the approved trademark on the approved goods and obtain other legitimate rights and interests through use;
2. Right of prohibition: The right of prohibition refers to the ownership of the registered trademark A person has the right to prohibit others from using an identical or similar trademark to his registered trademark on the same or similar goods or services without his permission. Trademark rights have the same attributes as property ownership, that is, exclusivity without interference from others, which is embodied in prohibiting others from illegally using, printing registered trademarks and other infringements;
3. Licensing rights: Licensing rights It refers to the right of a registered trademark owner to license others to use its registered trademark by signing a licensing contract. Licensed use is a way for trademark owners to exercise their rights. The licensor is the owner of the registered trademark. According to the contract, the licensee has the right to use the registered trademark within the scope and time stipulated in the contract after paying the trademark usage fee;
4. Transfer right: transfer, yes Refers to the act in which the registered trademark owner transfers his trademark rights to others in accordance with certain conditions and in accordance with the law. Transferring trademark rights is a way for trademark owners to exercise their rights. After the trademark rights are transferred, the transferee obtains ownership of the registered trademark, and the original trademark owner loses the exclusive right to use the trademark, that is, the trademark rights are transferred from one entity to another.
Article 43 of the "Trademark Law of the People's Republic of China" stipulates as follows:
(1) A trademark registrant may license others to use the trademark by signing a trademark license contract its registered trademark. The licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark;
(2) If the registered trademark of others is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark;
(3) If permitting others to use its registered trademark, the licensor shall submit its trademark use license to the Trademark Office for record, and the Trademark Office shall announce it. The trademark use license shall not be used against bona fide third parties without registration.