Legal analysis: the legal acquisition method of trademark right: 1, acquisition by transfer. That is, the parties obtain the exclusive right to use a trademark by concluding a written transfer agreement with the trademark registrant; 2. register. That is, the trademark owner, etc. , apply to the Trademark Office for trademark registration according to law, and then obtain the exclusive right to use the trademark; 3. Other ways to legally obtain trademark rights.

Legal basis: Trademark Law of People's Republic of China (PRC).

Article 13 Trademark holders who are well-known to the relevant public think that their rights have been infringed may request the protection of the well-known trademark in accordance with the provisions of this Law. A trademark applied for registration on the same or similar goods is a well-known trademark copied, imitated or translated by others, which is not registered in China. It is easy to cause confusion, so it is not registered and prohibited to be used.

Article 42 Where a registered trademark is assigned, the assignor and the assignee shall sign an assignment agreement and file an application with the Trademark Office. The transferee shall guarantee the quality of the goods using the registered trademark.

Article 43 A trademark registrant may authorize others to use his registered trademark by signing a trademark license contract. The licensor shall supervise the quality of the goods in which the licensee uses its registered trademark. The licensee shall guarantee the quality of the goods using the registered trademark.