What are the benefits of buying a Chinese trademark? First, we need to understand what a trademark is? Trademarks are a symbol that distinguishes the source of products and services. For consumers, how to identify the brand they want to buy is through trademarks. It can be seen that the importance of trademarks to enterprises is beyond doubt. In recent years, more and more companies have registered trademarks. Through our observation, we found that in addition to English + Chinese trademark registrations, the vast majority of companies registered trademarks in Chinese, and a small number of registered trademarks were in English. So why is this? What are the benefits of buying a Chinese trademark?

1. Elements of trademark registration

At present, the international community has begun to support trademarks consisting of words, graphics, letters, numbers, three-dimensional signs, colors, hearing, smell, taste and touch.

Our country currently supports text, graphics, letters, numbers, three-dimensional logos, colors, and hearing. Among them, word trademarks are also subdivided into Chinese characters, English, Chinese Pinyin, etc. Among the annual trademark registration applications, word trademarks account for the highest proportion, and among word trademarks, Chinese characters account for the highest proportion.

2. Benefits of Chinese trademarks

Word trademark is a major form of trademark. Because it is easy to call, easy to recognize and remember, many companies will register word trademarks when registering trademarks. , among which Chinese trademarks have the largest number of registrations in my country.

①Easy to call: This is the advantage of all word trademarks and the disadvantage of pure graphic trademarks.

② Easy to recognize and remember: In my country, compared with other trademarks such as English trademarks in word trademarks, Chinese trademarks have greater advantages. It is easier for consumers to understand the meaning of Chinese trademarks and it is easier for consumers to remember. and discernment.

③Trademark meaning: Our Chinese language is beautiful and expresses many meanings, such as "snowflake", "Haidilao", "grandma's house", etc., which are all words with special meanings.

3. Examples of Chinese trademarks

In addition to Chinese trademarks registered by Chinese companies, there are also many foreign companies registering Chinese trademarks. What specific companies are there? Come and take a look!

①CocaCola: Coca-Cola is also an example often mentioned in the trademark industry. What everyone doesn’t know is that when Coca-Cola entered the Chinese market for the first time, its name was “Tadpole Bite Wax”, which is CocaCola’s name. Transliteration, this meaning is confusing, and its market response is relatively poor. It was not until the transliteration of "Coca-Cola" was adopted that its sales increased rapidly.

②SHISEIDO: A female cosmetics brand, the registered trademark is "Xu Sanduo" after transliteration. I personally feel that this trademark name is more masculine and is not conducive to the development of the female market.

③H&M: The Chinese translation is Haynes and Morris, but it is not as easy to remember as English.

④Chanel: Translated as Chanel, first of all, it conforms to one of the characteristics of perfume, and secondly, it is easy to read, especially the pronunciation of "er", which gives it a ladylike feeling.

What are the benefits of buying a Chinese trademark? Chinese can express relatively rich meanings, and it also has many benefits for consumers in the Chinese market. Of course, there are currently more young consumers in the clothing and cosmetics industries, and they are more receptive to English trademarks. Therefore, when a company registers a trademark, it also needs to analyze it based on its own situation! If you have any other questions about trademarks, please feel free to go to the official website of Shangbiao Intellectual Property to consult the customer service staff for free.