VI visual system: It converts the non-visual content of CI into static visual identification symbols.

Visual identification system is a complete and systematic visual expression system with logo, standard words and standard colors as the core. Convert abstract concepts such as corporate philosophy, corporate culture, service content, and corporate norms into concrete symbols to create a unique corporate image.

VI is part of enterprise CIS, and enterprise CI includes three aspects. Divided into BI, MI and VI, the three aspects are behavioral identification, corporate philosophy identification and visual identification. Extended information

VI design identity principle:

1. Simplification: Refining the design content to make the organizational system as clear, concise and optimized as possible while meeting the needs of promotion. System structure. For example, in the VI system, the combination structure of the constituent elements must be simplified to facilitate the implementation of standards.

2. Unification: In order to make information transmission consistent and easy for the public to accept, factors that are not unified between the brand and corporate image should be adjusted. The brand, company name, and trademark name should be as unified as possible to give people a unique audio-visual impression.

3. Series: Reasonably arrange and plan the parameters, form, size, and structure of the design object combination elements. For example, the advertising and packaging systems in the corporate image strategy are serialized to give them family-like characteristics and a distinct sense of identification.

4. Combination: Combine the basic design elements into a universal and strong unit. For example, in the VI basic system, combine logos, standard words or symbolic graphics, corporate shapes, etc. into different formal units, which can be flexibly When used in different application systems, some prohibited combination specifications can also be stipulated to ensure the consistency of communication.

5. Universal: It means that the design must have good suitability. If the logo will not cause visual deviation due to shrinking or enlarging, the ratio between the lines must be moderate. If it is too dense, it will merge into one piece after shrinking. It is necessary to ensure that everything from outdoor advertising to business cards has good recognition effect.

Baidu Encyclopedia-Vi