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What does the r in the trademark mean?
It's the abbreviation of regered, which means registered trademark.

Trademark is a commodity mark used to distinguish between marked goods and competitive goods. A trademark can be a word, a painting or a design, which is protected by registration. It is illegal to use another person's registered trademark without authorization.

The registration mark includes r and r plus 0. The use of a registered trademark shall be marked in the upper right corner or the lower right corner of the trademark.

A registered trademark contains the common name, figure and model of a commodity, or directly indicates the quality, main raw materials, function, use, weight and quantity of the commodity, or contains a place name, and the exclusive right holder of a registered trademark has no right to prohibit others from using it properly.