1. Exclusive license of a trademark means that a trademark registrant licenses the trademark to others and signs a written agreement. Its legal significance is that even the trademark registrant himself can no longer use this license. If trademark infringement is found, the licensee can directly defend his rights in his own name. This right protection comes directly from the law and no longer requires the authorization of the licensor;

2. Exclusive licensing of a trademark means that the trademark registrant licenses the trademark to others and no longer licenses it to a third party. Its legal significance is reflected in two aspects. This kind of license is only used by both the original trademark registrant and the licensee, excluding the use of third parties. If trademark infringement is found, the licensee can defend his rights in his own name without prosecution;

3. General licensing of trademarks, in which the trademark registrant licenses the trademark to any third party for use, with no quantity limit. Its legal significance is that this kind of license may have multiple users in the market. If trademark infringement is found, it must be explicitly authorized by the trademark registrant before it can be prosecuted.

there are three types of trademark license, exclusive license, exclusive license and general license. Various types of legal meanings differ greatly.

article 43 of the trademark law of the people's Republic of China * * * a trademark registrant may authorize others to use his registered trademark by signing a trademark license contract. The licensor shall supervise the quality of the goods in which the licensee uses its registered trademark. The licensee shall guarantee the quality of the goods using the registered trademark. Where a registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark. Where another person is licensed to use his registered trademark, the licensor shall report his trademark license to the Trademark Office for the record and the Trademark Office shall make an announcement. A trademark license may not be used against a bona fide third party without filing.

Article 11 The following signs shall not be registered as trademarks:

(1) Only the common name, figure and model of the commodity;

(2) directly indicating the quality, main raw materials, function, use, weight, quantity and other characteristics of the goods;

(3) others lacking distinctive features.

the marks listed in the preceding paragraph can be registered as trademarks if they have been used to obtain distinctive features and are easy to identify.