Everyone knows how difficult it is to enter Tmall. However, as a high-quality e-commerce platform, merchants hope to successfully enter Tmall in order to achieve better development. The process of entering Tmall is: brand assessment - preliminary review - review - store.

The review stage usually takes 3-6 working days, and the review content mainly includes the following two aspects:

1. Brand evaluation, non-Tmall hot-recruited brands, Tmall The strength of the company and brand will be evaluated

①Brand positioning: style, audience group, unit price;

②Brand management strength: brand establishment time, offline operations (stores, Transaction volume, foreign trade export volume, etc. in the past year), Taobao or other platform operations;

③Brand features: original designer brand, special services;

④Enterprise strength: factory , enterprise awards, operation plans and other special information.

2. Qualification review (preliminary review, re-examination), qualification review content

①The qualification is true and valid;

②The scale meets the settlement requirements;

③The authorization is valid and the link is complete;

④The production, business scope, and product safety qualifications are complete and meet the licensing requirements of national administrative regulations.

You need to pay attention when preparing review materials; submit clear scanned copies; Tmall stipulates that all information entered must be stamped with the red seal of the store company; Tmall stipulates that the authorization link must be complete, and the authorization must be final. It can be traced back to the trademark owner, and the authorization link cannot exceed level 3; all brands submitted to Tmall must be in the brand library. If they are not in the brand library, they cannot open a store on Tmall. The product list submitted by the merchant should avoid products that are not used within the scope of trademark approval.

The assessment scope of a trademark is very important. You must be clear about the assessment scope when registering a trademark. When submitting the product list for registration, you must avoid products outside the scope from appearing to prevent the review results from being affected. If you cannot confirm, you can choose to consult and professional customer service will answer your relevant questions. Buy a trademark and enter Tmall. Conditions for entering Tmall store