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What is the difference between logo and company name?

The logo refers to the company's icon, which is the icon that the company has applied for patent. The logo is generally printed on the appearance of the company's products and also has a certain color. Different companies have different logos, and logos are also patented. The company name refers to the specific name of the company, that is, the detailed name. The company name represents the industry of a company. Sometimes, the company name can reflect the category and nature of the company.

The company name is an integral part of the enterprise's visual identification system. The company name carries the intangible assets of the enterprise and is the medium for the enterprise's comprehensive information transmission.

Logo is the abbreviation of logotype, which generally refers to a trademark or logo. It is the first sign that consumers can see and feel. It usually appears in obvious places, such as door signs, rooftop advertising spaces, etc.

When designing their own brand logos, companies should reflect their own brand characteristics and focus on creating brand memory points, so as to facilitate consumers' memory of their own brands and indirectly improve consumers' awareness of the brand.

To sum up, the logo is an integral part of the company's logo.