In 2065 438+06 CBA League, Yi Jianlian, a mainland superstar and leader of Guangdong men's basketball team, publicly took off Li Ning sneakers and threw them aside. It is really irrational to do this kind of disrespect for Li Ning in public. It is worth mentioning that the CBA executives did not severely punish Yi Jianlian, but only suspended him for one game and made a hasty decision.
Not long after the start of the new season, Guo, Hu and others did not wear the equipment provided by Li Ning's sponsors according to the league regulations, which violated the contract requirements between the league and Li Ning. In order to give Li Ning an explanation, CBA officials decided to give them a ticket, with a total fine of 4.82 million yuan.
Personally, I think there are two reasons why players repeatedly violate league rules and disrespect Li Ning.
One: the league's punishment for illegal players is not enough. After Yi Jianlian illegally took off Li Ning's sneakers in public, the league's punishment was only a ban, and there was no other punishment. In this case, some other big-name players in the league are likely to follow Yi Jianlian's example and make some irregularities in the game. They think that their personal ability is excellent and they have a good position in the team and even the whole league, and the league will not punish them easily. Therefore, the reason why Li Ning has been disrespected many times is not only in the players, but also in the league.
Two: Li Ning itself should also reflect on itself as one of the largest sports brands in China, and Li Ning has an irreplaceable position in major domestic competitions. After decades of development, Li Ning is deeply rooted in the domestic market, and it is difficult for other brands to shake its position. As the saying goes:? If you go in, you can't go home, but if you go out, you will be invincible, and the country will die. . After having no competitors, Li Ning is likely to stand still and make no progress. No longer design with care, no longer consider for the athletes themselves, but blindly pursue interests. In this way, it is very likely that the products of domestic athletes are no longer suitable for them, so they no longer like to use Li Ning's products and will not respect Li Ning.
Therefore, personally, Li Ning's repeated disrespect is not caused by one party. Both sponsors and league players are responsible. If the league has punished the players and tried to maintain the Li Ning brand, then the Li Ning brand should also try its best to consider the players and design products that are more suitable for athletes.