At present, there are more than 20 million registered private enterprises across the country, and the private economy has now become our country's powerful economy, enriched people's economy, innovative economy, dynamic economy and open economy. Private enterprises have also emerged with a large number of influential brands at home and abroad, such as Huawei and Sany Heavy Industry. However, most of our private enterprises are small, medium and micro enterprises with small scale, little capital and weak brand awareness.

For private enterprises, they must first establish strategic awareness of the brand. Brand is the crystallization of independent innovation, the carrier of enterprise quality, reputation and culture, and the comprehensive reflection of enterprise competitiveness. To promote supply-side structural reform, we must create a good atmosphere for brand building in the whole society, guide small, medium and micro enterprises to implement brand strategies, recognize that attaching importance to brand building is an important means to enhance the core competitiveness of enterprises, and establish quality first, credibility The concept of supremacy and consciously strengthen the awareness of brand competition.

Secondly, private enterprises must be guided to continuously increase investment in research and development. Practice has proven that brands are actually innovative products, and innovation is the fundamental guarantee for cultivating brands and maintaining their longevity. To maintain a leading position in the market, an enterprise must develop a number of products with independent intellectual property rights and key core technologies, actively cultivate a number of well-known brands, continuously improve the enterprise's own brand value, and strive to build a century-old store and a century-old enterprise.

Finally, guide the manufacturing industry to play a leading role in brand building. Manufacturing is the main place for brand creation, but my country's manufacturing industry is large but not strong. Many products are at the low end of the industrial chain. The market recognition of brands is very low and their competitiveness is also very weak. We all know that China’s export volume exceeds 12% of the world’s. However, we only have 31 among the world’s top 500 brands and only 7 among the top 100 brands. Therefore, efforts must be made from the supply side of the manufacturing industry, focusing on upgrading standards, improving quality, and enhancing brand, to strengthen brand building in the manufacturing industry.