On the customer side:
Customer traffic source:
Let's see why Baidu spent so much money, and finally Baidu takeaway was acquired by Ali. Mainly traffic, Meituan has WeChat traffic support, hungry and Ali traffic support, Baidu does not. Then it can be inferred from this aspect that Meituan and Hungry have no traffic support in Japan at all, and few people in Japan are using WeChat and Alipay. Most of them are using social networking sites, LINE, Twitter and Facebook. Can they guide the takeaway platform? Obviously, it should be impossible.
Without customer traffic resources, everything is empty talk!
User habits:
How much did Meituan spend to cultivate the habit of takeaway customers? Japan's social real economy is very developed, and they are more accustomed to buying goods offline. So how difficult is it to improve and change Japanese consumption habits?
On the rider's side:
Under the epidemic situation, everyone can try not to go out. Who will send you the platform at this time?
The picture above shows a screenshot of hourly wages in some parts of Japan. Which takeaway platform can tolerate such a high salary level? What's more, Japan's aging society lacks young and strong labor, and we can't really invite some elderly people to send it, can we?
It is completely impossible to achieve the distribution of riders. Some friends may say that robots can be used for delivery. You know, robot delivery is still in the experimental stage! There is no way to commercialize it on a large scale.
Merchant:
As mentioned above, Japan is a society where the real economy is far stronger than the network economy, and the acceptance of the network by merchants is also relatively low. It is extremely difficult for them to take orders using the takeaway platform.
If the merchant needs an online take-out platform, then there must be a push. Who dares to push at this time?
Therefore, this model is doomed to be unable to be promoted in Japan.
How to make takeout in Japan
Then maybe many friends will say "Yu Zi House Takeaway". How did he do it so well?
The success of Yuzi House shows that the lunch take-away market for Japanese office workers is still promising. He adopts mass production and mass distribution, which greatly reduces the procurement cost, production cost and distribution cost.
Then, under the current epidemic situation, to develop take-away business in Japan, it is necessary to adapt to local conditions. Food production can be outsourced to local businesses and cannot be delivered immediately (by appointment); At present, there are fewer office workers in the epidemic, which can meet the door-to-door demand of fresh food, supermarkets, department stores and even books like domestic and foreign selling platforms. At the same time, we should make the model light and the categories complete.