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Ju Zhengzong’s anti-counterfeiting campaign in China

In order to rectify the Chinese market, Juzhengzong Company has strengthened its anti-counterfeiting efforts and will pursue criminal liability for those who illegally manufacture and sell counterfeit goods. Among them, the case of Luo Zhiyong, who was banned from Qingyuan, Guangdong in September 2011, is the most typical. Juzhengzong Company actively cooperates with Chinese governments at all levels to rectify the market, and takes "brand supremacy" as the starting point to crack down on infringers. The 2011 Luo case in Qingyuan, Guangdong was under the guidance of this guideline, and Ju Zhengzong Company actively promoted it. In line with the "Three Strikes and Two Constructions" plan proposed by Guangdong Province in 2011, Luo, who manufactured and sold Ju Zhengzong fake wine, was brought to justice. So on February 29, 2012, the Qingcheng District Procuratorate of Qingyuan City, Guangdong Province launched a public prosecution on the first counterfeit registered trademark case. The defendant Luo was sentenced to two years in prison and fined 10,000 yuan.

Starting in December 2010, Luo hired workers to pry the plastic lids of Fuying brand sake purchased from Xianghe Fushan Food Co., Ltd. in Xianghe County, Hebei Province at the rented Qingyuan Kangxin Toothbrush Products Co., Ltd. Take it off, put on the iron plastic cover of the forged "Ju Zhengzong", "Baihe" and other brands, seal it with a can sealing machine, and use glue to paste the fake "Ju Zhengzong", "Baihe" and other brands on the Fuying brand On the sake bottles, the wine was then packed into cartons with brands such as "Kiku Masamune" and "Hakuhe" printed on them, and ***3,510 bottles of counterfeit "Kiku Masamune", "Hakuhe" and other brands of sake were produced for sale, which is illegal. The operating amount is ***83,565 yuan. His behavior seriously violated the Trademark Law of the People's Republic of China, so Juzhengzong Company used this as a basis to criminally prosecute those who manufactured and sold fake Juzhengsong sake.