1. Prepare for the Year of the Ox. Is 202 1 next year a traditional year in China? Year of the ox? , plus Yili? Cattle? Business trip, application? Hey, cow night? And then what? Year of the ox? These trademarks are definitely significant in the company's development strategy. Relying on homophonic stalk, it is closer to the people and consumers, which can enhance popularity and is a marketing strategy.
Second, the stock market is particularly bullish, celebrate? Bull market? Ending the unusual year of 2020 is equivalent to Yili's stock market this year? Cattle? Recently, the stock market hit a new high of 44.54 yuan, with a market value of 268.5 billion yuan. Add cows to cows? Yili probably wants to tell you that she is the best. In this unusual year of 2020, people all over the world are suffering from the epidemic. These new trademarks have expectations for the coming year. Yili has been committed to quality and responsibility, and has created diversified products, which are well-known at home and abroad.
Recently, Mengniu, Yili's biggest competitor, established strategic cooperation with Coca-Cola, a famous beverage company? Awesome? This company, because of its awesome name, caused a heated discussion on the Internet. What does Yili mean by applying for interesting trademarks and competing brands this time? Nowadays, intellectual property rights are highly valued, so meaningful, distinctive and business-related trademark names will add a lot of color to products and brands. When enterprises think of special trademarks suitable for their own brands, they quickly apply. If the business opportunities are seized in advance, the publicity stunt and business scope will also be seized. The application scope of Yili's new trademark includes international convenience food, food, beer, beverage and medicine, which shows that its business scope may also be expanded to explore other markets and seize market opportunities.