Effectively strengthen macro guidance and management. Give full play to the overall coordination role of the Beijing Cultural and Creative Industry Leading Group, establish and improve the coordination and promotion mechanism for industrial development, and mobilize the enthusiasm of various social forces to develop cultural and creative industries. Strengthen decision-making research on cultural and creative industries, release a number of key research topics every year, and invite public bidding. Establish and improve the mechanism for the transformation of research results to enhance the effectiveness of regulation and the scientific nature of decision-making. Establish and improve the statistical system and indicator system for the cultural and creative industries, and effectively strengthen the situation analysis, prediction and early warning of the development of the cultural and creative industries.
Further deepen the reform of the cultural system. Implement the "Implementation Plan on Deepening the Reform of Beijing's Cultural System", promote the separation of government and enterprises, the separation of government assets, the separation of political affairs, and the separation of government and market intermediary organizations, transform government functions, strengthen the status of market entities, and actively create a environment conducive to the development of cultural and creative industries an open, fair and just market environment. Improve and fully implement the various policies stipulated in the "Beijing Implementation Measures for Supporting the Development of the Cultural Industry in the Cultural System Reform Pilot" and the "Beijing Implementation Measures for the Transformation of For-profit Cultural Institutions into Enterprises during the Cultural System Reform Pilot", and promote For-profit cultural institutions are transformed into cultural and creative enterprises.
Comprehensively implement cultural and economic policies. Implement "Beijing's Several Policies to Promote the Development of Cultural and Creative Industries" and related industrial policies, study and formulate implementation details, and improve supporting policies. For key industries in the development of cultural and creative industries, formulate and improve industry-specific support policies to enhance the pertinence and effectiveness of policies. Implement policies and regulations that encourage independent innovation, promote product exports, and strengthen intellectual property protection to provide a strong guarantee for the development of cultural and creative industries. Encourage enterprises, institutions and individual creative personnel to develop cultural and creative industries by using all business methods and organizational forms that conform to the production laws of cultural and creative industries. Encourage the diversification of investment entities and improve the cultural and creative industry pattern in which multiple economic components develop simultaneously.
Effectively increase financial support. Since 2006, the municipal government has allocated 500 million yuan in special funds for the development of cultural and creative industries every year, using loan discounts, project subsidies, key government procurements, and later-stage rewards to provide cultural and creative products, services, and projects that are in line with the government’s key support directions. support. In accordance with the principles of highlighting key points, forming bright spots, taking into account the general, and promoting the overall situation, we will make full use of the special funds for the development of cultural and creative industries, cultivate a number of cutting-edge technologies that combine culture and science and technology, and support a number of important demonstration, guidance, and driving key projects.
Actively support the construction of industrial clusters. The municipal government has set up a special fund for infrastructure in cultural and creative industry clusters with a capital scale of 500 million yuan and will be invested in three years. For public facilities projects such as environmental improvement, infrastructure and public service platform construction in cultural and creative industry clusters that have been identified, the municipal government will allocate funds from the special funds for infrastructure in cultural and creative industry clusters to support them. Encourage and guide districts and counties to combine their respective regional functional positioning to develop cultural and creative industry clusters with unique characteristics, fully mobilize the enthusiasm of districts and counties, and form the first-ever cultural and creative industry cluster management system and working mechanism in the urban area.
Use existing real estate resources to develop cultural and creative industries. Encourage the revitalization of the existing real estate resources in existing industrial parks and traditional industrial zones, combine the transformation of traditional industries and the improvement of industrial structure, optimize the allocation of resources for cultural and creative industry operations, and actively cooperate with the inspection and maintenance of housing safety and quality to ensure the municipal foundation Facility provision. Existing real estate and land resources such as industrial plants, storage buildings, available traditional courtyard areas, traditional commercial streets and historical and cultural protected blocks can be transformed to establish cultural and creative industries. Those that comply with national regulations and belong to the city's industrial upgrading and urban functional layout optimization will be After it is determined that the land use rights obtained by the original ownership unit through allocation remain unchanged, the government may temporarily not levy land income from the business activities of the allocated land.
Vigorously support the development of small and medium-sized cultural and creative enterprises. Make full use of special funds for the development of small and medium-sized enterprises and other relevant policies to increase support for small and medium-sized enterprises in emerging cultural and creative industries such as animation, online games, and design creativity. Commercial banks are encouraged to focus on supporting small and medium-sized cultural and creative enterprises, and social forces are supported in establishing venture capital and guarantee companies to provide financing services to small and medium-sized cultural and creative enterprises.
Encourage and support the export business of cultural and creative products and services.
Actively carry out international exchanges and cooperation, encourage cultural enterprises to carry out overseas investment activities and undertake international service outsourcing business, support the export business of cultural and creative products and services, and reward enterprises with outstanding export performance. In the international market development funds, the municipal government will support the overseas market promotion expenses incurred by enterprises in the process of exporting cultural and creative products and services after approval. Guide commercial banks to prioritize and provide key support for working capital loans required for the export of cultural and creative independent innovative products or services that are profitable and capable of repaying loans. Cultivate a cultural and creative industry marketing network system that radiates domestically and abroad. The export of cultural and creative products and services with independent intellectual property rights and independent brands shall enjoy the export tax refund (exemption) policy in accordance with relevant national regulations. No business tax or corporate income tax is levied on overseas income derived from providing cultural services overseas. Cultural and creative enterprise headquarters with a certain scale and significant economic benefits established in this city will be supported by local fiscal funds as part of the income tax retained from their overseas management services, research and development, investment and asset disposal income; if selected within the planned new city For construction sites, the government will give priority support in terms of land supply.
Effectively strengthen cultural and legal work. Cultural and economic policies will be gradually elevated to laws and regulations through legal procedures. Study and formulate the "Beijing Municipal Convention and Exhibition Industry Development Management Measures", "Beijing Municipal Measures for the Implementation of the Advertising Law of the People's Republic of China", and "Beijing Municipal Cultural Relics (Antiques) Circulation Management Measures"; accelerate the promotion of the publishing industry, radio, film and television industry local legislation to further improve the policy and regulatory system for cultural and creative industries. When conditions are ripe, we will study and formulate the "Beijing Regulations on the Promotion of Cultural and Creative Industries". Carry out in-depth cultural and legal publicity and education to enhance the awareness of law-abiding operations and safeguarding cultural rights and interests. Strengthen comprehensive law enforcement work in the cultural field and improve the ability and level of performing duties in accordance with the law.
Strengthen intellectual property protection. Establish and improve the intellectual property protection system for cultural and creative industries, especially cultural and creative achievements with independent innovation intellectual property rights. Research and formulate measures for the protection and promotion of intellectual property rights in cultural and creative industries. Encourage and standardize the development of intellectual property evaluation institutions, establish and improve intellectual property credit guarantee mechanisms, and promote the implementation and application of independent innovative intellectual property rights in cultural and creative industries. Build an intellectual property trading platform for cultural and creative industries to ensure and promote the reasonable and effective circulation of cultural and creative products. Encourage citizens to use intellectual property as investment to establish small and medium-sized cultural and creative enterprises in accordance with the law. Formulate trademark management measures for cultural and creative industries, and regularly compile and publish a list of famous trademarks in the city's cultural and creative industries. Strengthen the enforcement of intellectual property rights protection and resolutely investigate and crack down on various illegal and infringing activities.
Give full play to the role of cultural and creative industry promotion organizations, intermediary agencies, and industry organizations. Regularly prepare and publish the Beijing Cultural and Creative Industries Investment Guidance Catalog and the Foreign Investment in Cultural and Creative Industries Catalog, clarify the projects that are encouraged, allowed, restricted and prohibited investment, further relax market access conditions and areas, and encourage non-public capital and overseas capital to enter cultural and creative industries industry. Accelerate the development of intermediary service agencies such as cultural brokerage, cultural relics and art appraisals, technology transactions, promotion consultations, and guaranteed auctions, and guide their standardized operations. Focusing on intellectual property agency, technology research and development, information provision, credit guarantee, legal consultation and other links, we will improve the socialized and market-oriented intermediary service system. Actively support various cultural brokers and brokerage practitioners to carry out business. Give full play to the role of industry associations in the development and management of cultural and creative industries, encourage industry associations to formulate self-regulatory conventions, negotiate and resolve intellectual property disputes in the development of cultural and creative industries, and strengthen the overall ability of industry associations to respond to international intellectual property disputes and litigation in the cultural and creative industries. Zone defense capabilities.
Strengthen the cultivation and introduction of cultural and creative talents. Support the establishment of cultural and creative related majors in colleges and universities, focusing on cultivating cultural and creative R&D design, marketing management and agent talents. Encourage enterprises to join forces with universities and institutes to establish a number of cultural and creative talent training bases integrating industry, academia and research. Strengthen on-the-job training and gradually establish a cultural and creative talent training mechanism that combines education and training with on-the-job practice. Innovate the introduction and reward mechanism for cultural and creative talents. We will expand the green channels for talent introduction, regularly compile and publish talent development catalogs for cultural and creative industries, and actively introduce leaders in cultural and creative industries. For cultural and creative enterprises to employ high-level management talents, creative talents and marketing agents at home and abroad, they can be rewarded with reference to the "Beijing Regulations on Reward Management for Attracting Senior Talents".
Among the above-mentioned talents, talents outside Beijing can apply for transfer to Beijing or apply for a "Beijing Work and Residence Permit" in accordance with the relevant policies of our city. Encourage universities, research institutions and enterprises to carry out international exchanges of cultural and creative talents. The education department provides funding for overseas training of cultural and creative talents, and for overseas experts and college students to study in Beijing. The personnel department provides support in terms of project establishment and financial support to cultural and creative enterprises in introducing foreign experts and overseas students or establishing postdoctoral research stations. Establish a cultural and creative award to commend and reward groups and individuals who have made outstanding contributions to the development of cultural and creative industries. The bonuses will be exempt from personal income tax. Rewards given by cultural and creative enterprises to their senior managers in the form of equity, options, etc. will be given preferential treatment when calculating personal income tax in accordance with current tax policies.