Steve Jobs was born in 1955. After graduating from high school in 1972, he only studied for one semester at a university in Poland. In 1974, Jobs found a job designing computer games at a company. Two years later, 21-year-old Jobs and 26-year-old Wozniak founded Apple Computer in the garage of Jobs' home. They developed the Apple II with 4K memory, and users used their televisions as monitors. This was the first personal computer sold on the market.
Jobs later said: "I was lucky. I entered this field when computers were still a young industry. At that time, there were not many people with computer degrees, and the practitioners were all from physics, music, animals, etc. They have a strong interest in this, and no one enters the computer industry for money." In November 1980, Apple's stock price rose to 22 US dollars per share, and Jobs and Wozniak. Become a millionaire overnight. In 1986, Jobs bought the digital animation company Pixar. The company has now become the producer of the best-selling animated films "Toy Story" and "A Bug's Life" and is the second peak in the career of the 44-year-old Jobs.
In 1996, Apple rehired Jobs as a part-time consultant. At this time, after Apple experienced continuous changes in senior leadership and poor management, its operating conditions were deteriorating, and its financial revenue began to shrink. In September 1997, Jobs returned to the company as CEO. He carried out drastic corporate reorganization and a series of price reduction and promotion measures for new products on the dying Apple. Finally, in the fourth fiscal quarter of 1998, a profit of US$109 million was created, making "Apple" "popular" again. Apple's most popular product right now is the recently launched iMac. This All-In-One multimedia computer has a blue and transparent body. According to Apple's statistics, iMac orders have reached 150,000.
Jobs described: "When I returned to Apple, the situation was far worse than I imagined. Apple employees were considered a group of losers who would give up almost all their efforts. In the first six During the month, I often thought about giving up. I had never been so tired in my life. I came home at ten o'clock in the evening, went straight to bed and slept until six o'clock the next morning, then got up, took a shower, and went to work. My wife has given me a lot of support, and I can’t praise her enough.”
As soon as Jobs took office, he quickly cut off non-differentiating businesses. He told his colleagues that every decision did not have to be correct, just that most decisions were correct. So don't be afraid. There are many difficult decisions to make, such as cutting off a featureless business, which may seem sensible today, but were scary when the decision was first made.
Steve Jobs had a fiery management style. Many Apple employees would not dare to ride in the elevator with him for fear of being fired before the elevator was finished. But now that he is middle-aged, his temperament has become much more mellow. He said: "I will tell you an example that can change the way you look at the problem. Once you have a child, you will naturally realize that everyone is born from their parents, and someone should love them like their own children. This It doesn't sound too profound, but a lot of people miss it, so it's much more painful for me to fire people at Apple now than it was before, but I can't help it, it's my job to put myself in their shoes. I have never been as emotional as I am now when I tell my wife and children that I was hired. "A happy family may be another reason for Jobs's career success.
Jobs spent a lot of time in the past looking for technologies that could produce new products, but now due to work reasons, it is impossible to conduct in-depth research. He said that sometimes before going to sleep, some ideas that he would never think of would come to him. He signed up for six news sites on the Internet and received about 300 e-mails a day, in which strangers talked about their new ideas.
After many years of work, Jobs said: "There are too many things to regret, but the biggest regrets are those things you didn't do. If I had understood earlier what I understand now , I can do things better, but so what? The key is to seize the moment. Life is short and we will all come to an end soon."