At present, many newly established enterprises are far from realizing the importance of registered trademarks, especially for individual industrial and commercial households engaged in manual labor. They basically don't realize that intellectual property rights may definitely determine the share of their products in the market, and they can't even understand why they have to spend a lot of money to register trademarks.
1. On the importance of registered trademarks of companies
1. We can also increase commodity protection for our own trademarks through registered trademarks. Besides, we can seize the market.
2. The trademark registrant enjoys the exclusive right to use the trademark and is protected by law. It is an intangible asset.
3. Customers can accurately identify their own brands through trademarks such as "Xiao Yang Fried" and "KFC, McDonald's and Pizza Hut" in Shanghai. As soon as customers see the trademarks, they will know what their choices are.
4. With the rise of e-commerce in recent years, trademarks are stepping stones for enterprises to enter the e-commerce platform. Without trademark problems, you can't enter the e-commerce platform, nor can you enter the offline activity platform.
second, what is the trademark right of the company?
1. Trademark use right
2. Trademark investment right
3. Trademark transfer right
4. Trademark exclusive right
5. Trademark inheritance right
3. What should we pay attention to in trademark registration?
1. First of all, it should be clear that the composition of a trademark is generally pictures, words, or pictures+words;
2. The meaning of a trademark should be significant, so as to avoid being rejected because of its high similarity with other companies' trademarks.
3. Trademark registration follows the principle of first come, first served.
details determine success or failure, and trademarks are of great significance to enterprises. We should pay attention to these issues whether it is trademark transfer or trademark use. For more details, please consult Bajie Intellectual Property Trademark Transfer Network!