Actually, as an industry insider, I really don’t want to attack this industry. It’s not that I don’t want to believe it, but I can’t imagine it!

Our company also produces imported red wine and supplies many current online stores. If the product is taken to the limit, the price can indeed reach more than 20 yuan a bottle, but then the merchants really It’s not profitable, and if the profit calculation is not good, the possibility of losing money is very high. We do imports and go through a complete set of customs clearance. Ordinary French table wines are also between 16 and 18. The company has not calculated any manpower. Financial costs and other things, shipping costs 20 yuan. Online merchants sell a bottle for more than 20 yuan. I really don’t want to think about what is going on. Are these people crazy? Not making money? What to eat? Later, I focused on understanding what the top Taobao merchants in our industry do. Why others can't do it? There are probably the following situations:

1) The product is really real, and the merchant is indeed doing the activity because of Double 11 (the reason is Tmall's regulations, the merchant's selling price must On the basis of your lowest sales price for the whole year, add at least a 10% discount. If your wine sells for 100 yuan per bottle at a Juhuasheng event, it must be at least 90 yuan on Double 11 that day. Therefore, when many merchants sell it, First, change the link, which is to launch a new product and check the sales. At this time, you should not look at this kind of product, but look at other products with old links in the store. Are there any like this? If you find this kind, you will really get an advantage)

2) There are genuine and fake products. Although Tmall actually tests the product’s customs declaration form and health certificate, the actual requirement is that it is within 2 years. However, for Tmall’s big sellers, one month If you can sell a year's worth of products offline, how do you get the products for the other months? In fact, it is fake. As far as I know, the regular imported red wine we supply to others is actually quite sour (a common problem with French wine, but it must be true), so Tmall buyers bought it back and said It is quite astringent and not tasty, and the feedback is not as good as before. But we all know that the previous one is fake, and it was even recognized by netizens, who said it was filled near their home, and then Soon the product was taken off the shelves by the seller himself, and we were "haha" in the office! What can we say? The real is not popular, the fake is popular.

Hey, sometimes we ourselves are very contradictory!

3) The product is not genuine. Some big sellers buy wine from others. They just buy a customs declaration form and have it approved by Tmall. After that, the origin of no bottle is clear. Our sales staff have Once I bought a bottle of wine from a big seller and asked it to be appraised by the customs. The customs directly found a winery in France. The owner there said that they had never sold this wine to China, and the ex-factory price of this wine was 4 Euros, and then asked us if we needed a certificate from the writer to fight against counterfeiting, and then we said "haha" again! You said he sells it for 200~300 yuan, and there is a 50% discount on Double 11, buy one get one free, what is it?

In fact, although imported red wine is relatively chaotic, consumers don’t need to worry about anything, because these products will not harm you!

My answer is to tell you that the big sellers on the Internet are selling fake wine? Actually not! Their wine is actually real. It is filled and produced with real grape juice. There is nothing wrong with the product itself. The only problem is the proportion of grape juice. The general proportion of regular red wine is 100. These "fake" may It’s only about 50, and on the other hand, these wines don’t require tax, so the price is cheap! In fact, these wines cannot be called fake wines, but can only be said to be tax-evading wines, or fake brands! Moreover, many of these wines are made by Chinese people, and they have exactly the taste you like most, not sour, not astringent, and drink well (I have to laugh again, feeling sad for the regular imported wine)! What is fake wine? Fake wine has no wine ingredients in it, but is blended with pigments, water, etc. This type of wine is fake and the most hateful!

From my argument above, brother, you can understand that you can buy imported red wine on Double 11 with confidence. The taste will definitely be a little different from what you imagined, but it will not taste particularly bad. , a wine worth more than 20 yuan can be achieved by merchants. In terms of price-performance ratio, it is very average, but it is definitely much better than domestic wine (don’t compare it with domestic wine that costs 200~300 yuan, compare with domestic wine that costs 80~150 yuan). No problem, this is the advantage of imported wine, the price is cheap and very affordable)

To prevent others from saying that I violate industry rules, I will remain anonymous, but you can also see from the picture below that I often Answering the question about red wine on the Internet, you can still bite me if you find me! Come and bite me! Haha, it made Baidu’s friends laugh!