The trademark applied for registration shall comply with the provisions of the law. For example, the trademark prohibited from use or registration by law shall not be used, nor shall it infringe the prior rights of others. This is the most basic requirement for trademark registration. In addition, when naming a trademark, the content should be healthy, distinctive, profound, catchy, and consistent with customs.

1. Healthy content:

Trademarks with unhealthy content cannot be registered because they violate relevant provisions of the law, and because unhealthy trademarks are difficult to be accepted by consumers, their trademarks are also difficult to register. Opening up the market and thus creating a healthy and positive meaning are the most basic requirements for trademark registration.

2. Strong distinctiveness:

A trademark with strong distinctiveness is a distinctive mark that is original, unique and can leave a deep impression on people. . The so-called originality does not mean plagiarism, plagiarism, or imitation, but a unique intellectual achievement created by the trademark registrant who has devoted a lot of enthusiasm and labor based on factors such as the enterprise, product, and market. Therefore, such trademarks often have strong distinctiveness and are more easily accepted by the market, such as Qingchunbao, Rejoice, and 999.

3. Profound meaning:

Trademarks contain special meanings, which can indicate the development of the enterprise, good wishes, or the characteristics of the product. , such as Wahaha, Panpan, Schindler.

4. Catchy:

If it is catchy, you should not be embarrassed or obscure, but you should try your best to make the words of the trademark easy to pronounce and easy to pronounce. Ring and scream freely. This requires that the text be written in a Zhang accent, and the level and tones are coordinated, and the words are read in a rhythmic manner, such as Sunshine, Chunlan, and Ariston.

5. Comply with customs:

Do not choose a trademark that everyone hates, rejects, or thinks is unlucky or unlucky. Instead, choose a brand that conforms to the audience's consumption psychology and traditional customs. , such as Xizhilang, Hongmei, Ruyi, etc.