Direct distribution. According to the information about Xicha official website, Xicha brand provides self-developed and self-produced goods, and franchisees are responsible for terminal sales, and directly enter the link without going through wholesale channels, which belongs to direct sales. Xicha is headquartered in Shenzhen, 20 12. Hi-tea HEYTEA originated from an alley named Jiangbianli in Jiangmen, Guangdong Province, formerly known as ROYALTEA. Because the trademark could not be registered, it was upgraded to a registered brand "Hi Tea HEYTEA" on 20 15.