Nanjiren is only licensing now, so it can be listed as long as it is allowed by the brand, so it is all true.

Nanjiren was founded in 1998 and is headquartered in Shanghai. It owns brands such as "Nanjiren", "Nanjiren home" and "Cardile". According to Southern Weekend, as early as 2008, Nanjiren closed the production lines of its offline self-operated factories and launched a brand licensing business model.

The product line of "Nanjiren" is no longer limited to clothing. From diapers to electric heaters and footbaths, as long as the merchant pays a "brand agency fee", they can be sold with the Nanjiren trademark. However, after continuously licensing the brand to various suppliers, "Antarctic Man" related products have been repeatedly complained about quality issues. Extended information

Nanji E-commerce has 846 full-brand authorized manufacturers, 3,427 authorized dealers, and 4,442 authorized stores. Uncontrolled authorization has caused the product quality of the Nanjiren brand to gradually lose control, and it has repeatedly appeared on the black list of unqualified products in random inspections.

According to media reports, when dealers authorized by Nanjiren purchase goods, they do not need to coordinate with the headquarters. They only need to authorize the factory to sign a contract to display the Nanjiren brand. This business model of “selling sheep’s meat to others” has become the norm in the market.

Brand licensing is an internationally popular marketing method. Among the top 500 companies listed in Fortune magazine, more than one-third of their business is related to brand licensing. Brand licensing is especially common in the apparel industry. Whether it is to expand market share, reduce risks, or for brand communication or extension, the basis of brand licensing is to maintain the brand's credibility.

People's Daily Online - Making 900 million annually by relying on brand licensing, "Nanjiren" products frequently have quality problems