Shaolin Temple also responded to the fact that it registered 666 trademarks, mainly because Shaolin Temple is a super big IP and has been abused by others before. Shaolin Temple registers so many trademarks to protect its own brand, which is also a core protection for trademarks. 1. The Shaolin Temple angrily denounced Semir

The Shaolin Temple stated in a statement that the cross-border cooperation between Semir and Semir in the clothing industry had infringed upon the rights and interests of the Shaolin Temple, and it did not request authorization from the Shaolin Temple. Although Semir stated that it had no knowledge of this matter, after receiving the complaint, it immediately removed the infringing clothing from various platforms and stores. Regarding this infringement, it also triggered intense discussions about the 666 trademarks registered by Shaolin Temple. Because everyone found that Shaolin Temple registered so many trademarks with the word Shaolin during this period, isn't this equivalent to appropriating the traditional culture of Shaolin Temple for one's own use? 2. Commercialization of Shaolin Temple

Many people said they did not expect Shaolin Temple to be like this, and they thought it was such a philistine. But even as a monk, he is protected by the law. It is understandable for Shaolin Temple to do this with such awareness of trademark rights protection. However, some people say that the essence of martial arts culture represented by Shaolin Temple does not belong to just one family, but is the common property of the entire people. But if the Shaolin Temple is owned by the whole people, it may become a chaotic situation, and the trademark will lose its unique sense of symbol. You may not know where Shaolin products go, so you can understand why Shaolin Temple has registered so many trademarks. 3. Awareness of rights protection

So from the perspective of rights protection, Shaolin Temple’s registration of this trademark is also protecting its own culture, and it is also protecting traditional culture. However, this kind of old IP innovation must be put to good use, otherwise it will bear the name of excessive commercialization. Shaolin Temple still has a long way to go.