first, the awareness of intellectual property protection is weak. Due to historical reasons, the concept of intellectual property rights is still a rather strange term among the public. Some people don't know what intellectual property rights are, how to protect them, and what role they play. Many people, even some intellectuals, neither know how to protect their own intellectual property rights, nor respect the intellectual property rights of others, and some even trample on intellectual property rights indiscriminately. Many of our knowledge achievements were born, but we didn't know how to use legal weapons to protect them. As a result, we regretted it and caused undue losses. According to the newspaper, in recent years, China has made more than 3, national-level major scientific and technological achievements every year, but only more than 1, applications for invention patents with high technical level are accepted every year, and about 2, achievements have not been patented. Once these technologies are made public, they will be lost in vain. Other inventors only applied for patents in China, but did not apply for patents in other countries and regions, which also led to a large loss of patents. According to China National Intellectual Property Administration's statistics, during the 14-5 years from the implementation of the Patent Law in 1985 to the end of the 2th century, China applied for less than 3, invention patents abroad, but instead "contributed" more than 113, inventions to all countries in the world for free. People's reaction to a large number of intellectual infringement behaviors such as piracy and piracy in the market at present is also quite indifferent. Many people, even leaders of some localities and departments, have many biases in their ideological understanding. It is considered that "pornography" is harmful and should be "swept away", while "non-pornography" is irrelevant. As long as the content is healthy, there is no need to investigate and crack down on it, which has brought many unexpected difficulties to the struggle against pornography and illegal publications. ?

as far as enterprises are concerned, the international intellectual property competition environment faced by Chinese enterprises is increasingly severe. Intellectual property rights have become the main tool for some multinational companies to suppress our competitors and seek greater profits. In the 21st century, intellectual property rights, the sharpest weapon for world giants to compete for, is the most difficult thing for domestic enterprises since China joined the WTO. At present, multinational companies attach great importance to patent application in China, and the increasingly intensive patent "trap" will become a thorny problem that Chinese companies have to face. On the other hand, it is not optimistic for domestic enterprises to make rational use of intellectual property protection rules and safeguard their own intellectual property rights abroad. Due to the lack of awareness of intellectual property protection among enterprises in China, and the lack of awareness of overseas intellectual property protection, the number of overseas patent applications and registered trademarks is low, and various intellectual property disputes have been encountered in recent years, the most prominent of which is the problem of registered trademarks. According to statistics, more than 8 trademarks of Chinese enterprises have been registered in Indonesia, nearly 1 trademarks in Japan and nearly 2 trademarks in Australia. In addition, many well-known trademarks have been registered by other countries. ?

in recent years, although the awareness of intellectual property protection of Chinese enterprises has improved to some extent, the overall awareness of protection is still relatively weak due to the influence of inertial thinking. 99% of enterprises did not apply for patents, and 6% of enterprises did not have their own trademarks. These figures reveal the low level of intellectual property protection in China, indicating that enterprises still lack sufficient attention to intellectual property protection and their awareness of intellectual property protection is weak. ?

the second is the lack of intellectual property protection measures. Intellectual property rights need the comprehensive use of administrative, economic and legal means by the national government to protect them. However, due to the backward development of knowledge economy and commodity economy in China, the protection of intellectual property rights is still facing many difficulties. As far as the law is concerned, although the country has promulgated the Trademark Law, Copyright Law and Patent Law, the existing legal system is still very incomplete and incompatible with the extremely rich knowledge achievements and endless innovation ability of human beings. At the same time, in the field of intellectual property rights, laws are not complied with, law enforcement is not strict, and violations of laws are not investigated from time to time. As far as administration is concerned, although the state has set up an intellectual property office, there is still a lack of a sound management network and strong management measures to deal with a large number of illegal and infringing acts in the face of a large number of knowledge markets. As far as the economy is concerned, the operating mechanism of supporting the superior and limiting the inferior and eliminating the fittest has not been generally established in the knowledge market, and the income from legal operation is often meager, while piracy and infringement are windfall.