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Is Centennial Fengxiang Jewelry a subsidiary of Lao Fengxiang Jewelry? I saw the brand Centenary Fengxiang on Taobao, so I wanted to know more about it.

Centennial Fengxiang Jewelry is not a subsidiary of Lao Fengxiang Jewelry.

1. Shenzhen Centennial Fengxiang Jewelry brand is affiliated to Shenzhen Centennial Fengxiang Jewelry Co., Ltd. and is a wholly-owned subsidiary of Shenzhen Doli Jewelry.

2. Lao Fengxiang, a listed company, one of the top 500 enterprises in China, is a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. is the development and evolution of Laofengxiang Silver House, which was founded in 1848. The creativity of its trademark "Laofengxiang" also originated from the name of Laofengxiang Silver House.

Extended information

Since 2015, Lao Fengxiang has established a dedicated rights protection team. Lao Fengxiang filed a trademark invalidation declaration with the National Trademark Review and Adjudication Board regarding the "Century Year Fengxiang" registered by Dolly Company and two registered trademark patterns, and filed an infringement lawsuit with the Shenzhen Intermediate People's Court regarding the infringement of "Century Year Fengxiang".

On April 23, Lao Fengxiang held a press conference and stated that after three years of hard work, Shanghai’s time-honored brand “Lao Fengxiang” successfully won the infringement case against “Centennial Fengxiang”.

The "Centennial Fengxiang", two trademark patterns and other trademarks that Duoli Company applied for registration in Category 14 have been declared or determined to be invalid or invalid by the National Trademark Office, the National Trademark Review and Adjudication Board, and the relevant people's courts. Registration will not be granted;

The Higher People's Court of Guangdong Province has also made a final ruling that Centenary Fengxiang Company has infringed upon Lao Fengxiang Company's registered trademark rights and constituted unfair competition, and has finally ordered Centenary Fengxiang Company to immediately cease trademark Infringement and unfair competition.

Since 2015, Lao Fengxiang has established a normalized intellectual property (trademark) monitoring system, and through trademark opposition procedures, strives to prevent the registration of similar trademarks at the source. Up to now, Lao Fengxiang *** has filed 265 applications for trademark opposition and trademark invalidation, and most of the applications have been successful.

Reference material: Shangguan》Lao Fengxiang successfully won the infringement case against "Centennial Fengxiang"