Today, Huawei is in the limelight, with great fame, strong strength and good products. Then various Huawei pre-sales and after-sales stores have mushroomed everywhere. When you go to the street, many stores have Huawei brand logo, but do you really think that the official store is the one that hangs the brand logo? Are you stupid enough to tell the difference between Tsinghua as "Li Kui jy" and "Gui Li"?

Take Wu Mou Huawei as an example. Without Huawei's permission, the store used Huawei logo as a shop signboard, shop decoration and cashier decoration, climbing Huawei's popularity in the communication industry, and showed consumers that the store involved was operated or authorized by Huawei, which infringed Huawei's registered trademark. After filing a lawsuit, the court found that the logo was used on the goods sold by Wu Mou Hua, and the logo was used on the signboards, light boxes, product display cabinets and light boxes of its stores, which infringed the registration of Huawei. Wu Mou Hua uses the name of Huawei company on the outer packaging of the goods it sells, and sets up billboards such as "Huawei Direct Store", "Wanda Huawei Direct Store Maintenance Center" and "Huawei Official Direct Store" in its stores, which constitutes unfair competition. Therefore, the court ruled that Wu Mou Hua should stop infringing on Huawei's exclusive right to use registered trademarks and unfair competition, and compensate for the loss of 55,000 yuan.

The judge said that registered trademarks include commodity trademarks and service trademarks. In this case, Huawei registered a commodity trademark and a service trademark respectively. Wu Mou Hua not only used Huawei's registered trademark logo on the goods it sold, but also used Huawei's registered trademark logo on the shop signboard, interior decoration and cashier decoration of its physical store, which respectively infringed Huawei's exclusive right to register trademarks on goods and services and should bear tort liability according to law. At the same time, Wu Mou Hua marked the name of Huawei Company on the products it sold, and set up billboards of "Huawei Direct Stores", "Wanda Huawei Direct Stores Maintenance Center" and "Huawei Official Direct Stores" in its stores, which belongs to taking advantage of Huawei's popularity and constitutes unfair competition, and should also bear corresponding legal responsibilities.

It can be seen that the infringement of intellectual property rights involves many aspects, and this case has played a warning role for a few speculative business entities to use the popularity of registered trademarks of others to hitchhike.

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