the actual use of a trademark refers to the behavior of the trademark owner or his license to use the trademark in commodities, commodity packaging or containers and commodity trading documents in business activities, which is the trademark use behavior in the usual sense.
the legal use of a trademark is aimed at a registered trademark, and it is the behavior of the owner of a registered trademark to make his registered trademark meet the "use" standard of legal conditions.
the regulations for the implementation of the trademark law stipulate that "the use of trademarks includes the use of trademarks in commodities, commodity packages or containers and commodity trading documents, or the use of trademarks in advertising, exhibitions and other commercial activities". Therefore, the legal use of trademarks includes the actual use of trademarks and the use of trademarks in advertising, exhibitions and other commercial activities.
according to the above provisions, the legal use of trademarks usually includes the following situations besides actual use: large-scale advertising of trademarks means using the trademarks, such as commercial publicity in newspapers, magazines, television, advertisements and other advertising media; According to the Trademark Law, the trademark owner can license others to use his registered trademark, so the use of the licensee is also regarded as the use of the trademark; Attaching a trademark to a commodity or its packaging or package in China for the sole purpose of export is also regarded as the use of the trademark in China.