For today's NBA players, the jersey number is no longer just a symbol when playing on the field. It represents the player's personality and is a symbol of the player himself.

In fact, in FIBA ??and NBA, there are regulations for jersey numbers. According to FIBA ??regulations, the numbers are from 4 to 15. And generally, the order of player numbers is based on height, that is, the taller the player, the larger the number. So generally, numbers 14 and 15 are centers, and numbers 4, 5, and 6 are defenders.

In the NBA, jersey numbers are generally smaller than No. 55. The main reason is related to referees. Because on the basketball court, referees use one, two, and three fingers to represent 1, 2, and 3-point goals respectively (this is why FIBA ??requires no numbers 1, 2, and 3).

Especially when an ordinary player becomes a star, the symbolic and representative number becomes the object of pursuit by fans. Due to different regulations between NBA and FIBA, NBA player numbers are not as rigid as international basketball games. The diverse jersey numbers also add to the enjoyment of basketball games, and also allow us to see many interesting things about NBA player numbers.

Extended information

Many fans seem to have been hurt by the NBA's recent decision to start placing advertisements on NBA game jerseys next season. In the recent hot vote among American netizens on "Do you accept NBA jersey advertising?", as of press time, a total of 14,095 people participated, only 15% said they accepted it, and 85% voted against it. Everyone believes that the "sovereignty" of the NBA's jerseys has been trampled on by advertisers full of coppers, and this last sacred territory has also been broken.

Complaints are complaints. If you think about it carefully, a die-hard fan of a team will not cancel his or her attention to the team he likes because of a palm-sized jersey advertisement. Even ordinary fans, their lives are fully infiltrated by advertisements. In every corner of the world, do you really believe that this will cause the league's ratings or attendance to drop? I'm afraid it's unlikely.

In the past two years, President Silver has been using the successful cases of European football as a model. In the 1950s, a Uruguayan football club came up with the idea of ??advertising on their jerseys. At that time, almost every European league, fans, officials, and teams dismissed it and defended it to the death.

Until the 1970s, people gradually discovered that advertising was not that scary. While it brought additional benefits to the team, it did not bring much to the team's own brand value and fan recognition. destroy. Nowadays, advertising trademarks have become popular on the jerseys of European football league teams. They are even placed in the most prominent position in the middle of the jersey, while the team's logo is "squeezed" into a small area on the upper left side of the jersey.

Data show that the top European football leagues’ total revenue from jersey advertising last year reached 930 million US dollars, of which the Premier League had the most revenue, reaching 370 million US dollars, and the remaining 560 million came from Bundesliga, La Liga, Ligue 1, Serie A and Eredivisie.

For such a huge blue ocean of commercial value, it is impossible for the NBA not to be jealous. This small piece of advertising is expected to bring an annual revenue increase of US$150 million to the NBA, accounting for about 3% of its total revenue. , half of which belongs to the team, and half will flow into the "fund pool" established by the league and be stored.

Of course, the NBA did not dare to take the plunge. The league kept a low profile and still placed the team name in the middle. Instead, it chose to place an advertisement in the upper left corner of a 6.35 cm x 6.35 cm square jersey, in line with the The Nike logo (the new NBA jersey sponsor replacing Adidas) is symmetrical.

Advertising is not a sudden idea. This idea has been planned by the alliance for a long time. Xiao Hua has repeatedly stated that this trend is "inevitable" in the past two years. The WNBA began placing advertisements on jerseys in 2009, and this year during the 2016 All-Star Game in Toronto, the NBA also put the Kia logo on the jerseys.

In addition, the league stated that this approach will be put into trial operation for three years. This is a good delaying measure and gives fans, especially super conservatives, a step back. It means don’t worry, we are just testing it first. , easy to discuss later.

But after three years of silent exposure of countless TV network new media, fans’ viewing habits and consumption habits will be stereotyped again. At that time, it was proposed to remove a small square advertisement from the jersey. People who do this may even be considered unreasonable, not to mention that when hundreds of millions of dollars have flowed into the pockets of the league, teams and players in the past three years, it is probably unrealistic to cover the pockets again.

Reference material: People’s Daily Online? Why did NBA jerseys start advertising? ?, Baidu Encyclopedia?Jersey