The predecessor of Baixiang is Zhenglong Company, which was established on November 4, 1997. It mainly produces instant noodles.

In January 2001, Henan Grain and Oil Company was approved to register the "White Elephant" trademark. The registration certificate is No. 1506193. The approved products are Class 30 instant noodles, noodles, bean paste, cereal products, flour, noodles. wait. This trademark is a trademark in regular script composed of two Chinese characters "白" and "xiang". The two Chinese characters are arranged up and down.

Henan Grain and Oil Company authorized the use of the "Baixiang" trademark to Zhenglong Company, which used the "Baixiang" registered trademark on the instant noodles it produces.

Since 2003, Zhenglong Company, under the leadership of Yao Zhengliang, has developed the popular Baixiang instant noodles "Big Bone Noodles" single product. In just 8 months after it was launched, sales reached 60 million. Bag.

At that time, riding the green train and eating white elephant bone noodles were standard memories for those born in the 1970s.

On May 7, 2004, Henan Grain and Oil Company transferred the "White Elephant" trademark to Zhenglong Company. In 2006, the "White Elephant" trademark was recognized as a well-known trademark.

In 2007, the output of Baixiang instant noodles reached 7.43 billion packages, and its annual sales exceeded 5.2 billion yuan.

In the same year, Baixiang launched Baixiang Convenient Vermicelli. The vertical arrangement of the words Baixiang is very similar to the appearance of the Baijia brand, which produces Convenient Vermicelli.

Baijia: a well-known trademark among convenience fans

Chengdu people have the habit of eating fat rice rolls. "Baijia" hot and sour rice noodles have been popular in Sichuan for more than 100 years. With a history of more than 10 years, almost everyone who has been to Chengdu will go to the Baijia Vermicelli Snack Shop located throughout the streets and alleys to have a "greedy" meal.

In 2000, Chen Zhaohui, who ran an advertising company, believed that if Baijia Fei Rice Roll Rice could be made into a convenience for fans like instant noodles, he would be able to make a lot of money.

In September of that year, Chen Zhaohui applied to the Trademark Office for the "Baijia" Chinese and Pinyin trademark for vermicelli noodles, edible starch and other products in the name of Sichuan Yashi Company (Baijia Food), and obtained the trademark in 2001. When the trademark registration certificate with the registration number "1686854" arrived, the trademark "Baijia" was arranged horizontally, the font was in bold, and the words "白" and "家" were arranged horizontally on the left and right.

Two months later, Baijia Convenient Fans went on the market. By the end of that year, its sales exceeded 40 million yuan. In 2001, Baijia Convenience Fans appeared at the Chengdu Spring Sugar Fair, thus opening up the domestic market. In 2005, its sales revenue exceeded 200 million yuan, and Baijia instant fans once occupied 45% of China's instant noodles industry.

In 2008, the Baijia trademark was recognized as a well-known trademark in China.

From 2000 to 2007, "Baijia" and "Baixiang" lived wonderfully in their respective fields, and they were both the most successful in the eyes of other brands.