A brand can also be called a trademark, and a business card can also be called a card. business card. A brand can also be called a trademark. Brand refers to consumers' awareness of a certain type of product and product series. It is the brand owner's products, services or other advantages over competitors that can bring equal or higher value to the target audience than competitors. Brand is an intangible asset with economic value. It uses abstract, unique and identifiable mental concepts to express its differences and occupies a certain position in people's consciousness. Business cards can also be called: cards. Business cards, also known as cards and name cards in ancient China, are pieces of paper that indicate your name, your organization, company unit and contact information. Business cards are the fastest and most effective way for new friends to get to know each other and introduce themselves. Exchanging business cards is the first standard official action in business interactions.