Patek Philippe, founded in 1839, has been adhering to the traditional Geneva watchmaking technology and never stopped. The watchmaking workshop has complete innovation freedom from design, research and development to assembly.
Patek Philippe is an independent watchmaking enterprise, adopting a vertically integrated production mode. The company has its own R&D department, and all movements and external components are designed and produced in its own workshop. Whether it is a simple menu, a complex menu or an ultra-complex menu, each part of the movement and case is independently produced, decorated and assembled.
This ability runs through the birth process of every timepiece-from the initial design drawings to the final assembly inspection. Patek Philippe also provides repair and maintenance services for all timepieces produced after 1839.
brand recognition
1887, let? Eilian. Philip chose Calatrava Cross as his brand logo. This logo not only has excellent decorative effect, but also contains a long history, which also conforms to Patek Philippe's unique brand value and long-term development concept.
In the same year, Patek Philippe officially registered the logo as a legal trademark. 1908 updated the registered item, and "Croix de Calatrava" was registered as the text logo and brand element of Patek Philippe.
Calatrava Cross also represents the noble temperament contained in its name. Calatrava's name comes from a Spanish knight club established at the end of 12, which symbolizes the independent and brave chivalry.
The details of the four lilies in Calatrava's cross star pattern are reminiscent of the elegant iris (iris belonging to Liliaceae) in the French royal coat of arms. Eilian. The coat of arms of El-Loire province, where Philip's hometown Labazosgue is located, is also decorated with three lilies.
This highly prestigious and royal symbol probably gave birth to Patek Philippe's original intention of choosing the lily theme as a trademark to express excellent craftsmanship and extraordinary design.
Reference to the above content: Baidu Encyclopedia-Patek Philippe