But even if the author answers this question directly, it still can't stop everyone from discussing it. Because of curiosity, foreign companies will always be compared. So in order to solve this question reasonably and to better understand the content of the film and the workplace, we will try our best to satisfy everyone and find a DB in our mind.
Now the focus of debate is divided into two categories, one is based on the communication companies directly mentioned in the original work, and the other is based on the actual situation and close to the description in the novel-pharmaceutical companies.
First of all, communication companies, some people say Nokia and LG. The people who put forward this theory are idiots. Everyone knows that Nokia is a Finnish company and LG is a Korean company, which is too outrageous. If it is MOTO, Cisco is debatable. However, when describing the company's renovation, DB company needs to buy new switching equipment, and there are still many servers in IT department that need to buy new ones, so Cisco is the most excluded one. Now most enterprises, especially foreign companies, mainly use Cisco as switching equipment, so it is impossible for Cisco. Although MOTO is a communication terminal, a closer look at the novel will show that it is definitely not MOTO.
First, MOTO's North Asia Center is in Beijing.
Second, MOTO has too many employees than DB.
Third, ordinary sales representatives don't have such high salaries, and there won't be so much expenses for sales people.
fourth, the sales model is probably the pharmaceutical industry. It is mentioned in the book that as long as one or two important customers are recruited, their own sales will be carried out easily. Only customers are mentioned, but dealers are not mentioned. This is a typical pharmaceutical sales model. Natural products in the communication industry are sold at the counters of dealers, and sales representatives will not directly face the end customers.
5. Motorcycle dealers are all developed by foreign companies like motorcycles, so motorcycles can't be dragged by dealers, and there are no dealers who can't handle it.
Although it is pointed out at the beginning of the novel that this is a company in the communication industry, from its daily activities and organizational structure, it should be a sales-oriented company, so it is more like a pharmaceutical company, and the company where the legendary author Li Ke works is a pharmaceutical company, mostly written according to his familiar environment.
Then the next step is pharmaceutical enterprises. Personally, I prefer this view. Although it is related to my work in this industry, it is precisely because of my understanding of the industry that there are more * * * voices. Next, let's take a look at the characteristics of pharmaceutical companies:
First, the organizational structure, especially the marketing department, the existence of product managers, that is, RPM.
second, branch management. Whether it is sales or other departments, sales are by product line.
Third, there are many offices. Even Weihai has offices. Take Pfizer as an example, it has covered nearly 3 cities.
fourth, each salesperson sells 15, yuan a month, which is in line with the task of pharmaceutical companies. The tasks of most salespeople in Pfizer Beishangguang are more than 1 million in a quarter and more than 3, in a month, even far exceeding the original 15,.
fifth, the application fee process should have a good relationship with the marketing department.
VI. Plan to gather in China, which was planned by foreign pharmaceutical companies in 22-25.
VII. Communicate directly with end customers, that is, doctors, who often have small gifts, which is also mentioned just now. According to the description in the novel, they often have meals with customers, which shows that the sales representatives of DB are directly facing end customers, only mentioning customers, not distributors, which is typical.
VIII. Salary matching. From salespeople to company executives and managers, the salary in the book is very similar to that of foreign-funded pharmaceutical companies. More coincidentally, Pfizer rose twice a year, and we just rose by 5% in April, which is exactly the same as that in the book.
9. SWOT analysis. Although, like SOF, it is not a patent of pharmaceutical companies, it is widely used in this industry. No matter what position it is in the company, all of them must do "business planning", especially sales staff. The core of business planning is SWOT analysis, which is used to set goals. As can be seen from the book, the author is very familiar with SWOT analysis and can infer that it is the pharmaceutical industry.
There are also a few people who say that DB really misses Microsoft and google, especially here, and IT is really similar in terms of sales model and various aspects, but the last one completely denies IT companies like Microsoft and google.
1. SOF. It's familiar to foreign companies, but it's as strict as described in the book. I'm afraid only pharmaceutical companies will be like this. From the application of expenses to the final reimbursement, it's very, very strict, because all the customers they face are doctors, and doctors are all government officials to pharmaceutical companies, so all expenses may be regarded as bribery and bribery, so pharmaceutical foreign companies are very strict about this, which is beyond the reach of other industries.
Through the above analysis, we can basically confirm that the definition of DB is reasonable in foreign pharmaceutical companies, but DuPont should be excluded first, because DuPont is not a professional pharmaceutical manufacturer, but also a chemical industry. More importantly, DuPont is a consortium composed of dupont family, which started from the chemical industry and the arms industry. Moreover, it is impossible for the author to simply associate DB with DuPont to create such a simple association. No fictional novel has been named directly and said something good. If it is sued by the other party, it will not only be compensation, but also the novel will be banned. Therefore, DuPont is the most reason to be excluded. People who put forward such views are not brainless or just join in the fun.
So, can we only draw a general conclusion that DB is a pharmaceutical enterprise, but can't specifically define that company? If that's the case, I believe many people will still be unsatisfied and unconvinced, because among many foreign pharmaceutical companies, there are nearly 4 of the top 5 in the world, and AstraZeneca and Squibb are the most talked about. But if we take a closer look, they are basically people who spread the wrong information. Let's first take a look at the most common message in the post bar:
"I know, because Du Lala prototype is a colleague of our company, from the South District. The position is not too high. It is usually very low-key. I recently heard that I resigned (I should be able to wait for retirement after writing such a book, hehe). The structure in the novel is almost exactly the same as that of the company. The types of companies mentioned by everyone are far from ours. I remind you that it is a bit similar to fast-moving consumer goods! Recently, our company has developed very well. In the China industry, the market ranking has already ranked first and second. "
"The writer is the HR manager of the Southern District of our company. He resigned three months ago after his promotion. Our company is Astrazeneca, a pharmaceutical company. The author used to be a Sino-American Squibb (also a pharmaceutical company), and later he joined our company. The working environment and organizational structure of the novel are based on these two companies. Many characters appearing in the novel can also find corresponding prototypes in these two pharmaceutical companies ~ ~ ~ ~ ~ ~ "
At first, it was mentioned that it was Squibb, then it was said that AstraZeneca, and then it evolved into first Squibb and then Ascot. People who don't know the situation will certainly be misled, because they don't know much about pharmaceutical companies, especially foreign companies, and because China's prescription drugs can't be advertised, so ordinary people in this world-famous pharmaceutical company know very little. Personally, I dare to suggest that pfizer should be the most suitable one for DB.
All three companies are American enterprises with profound cultural background and strict rules and regulations. However, according to the novel, the author said that he hoped that DB's "position in global enterprises is equivalent to that of China Mobile or Lenovo in China." That is to say, the industry is one of the best in the world, and the book says that the happiness index ranks XX in the world, so although Squibb ranks among the top 5 in the world, it is still outside the top ten pharmaceutical companies, and the above remarks are not people in the industry at first glance, which is obviously confusing. First of all, it is impossible to have HR managers in pharmaceutical enterprises and the southern district, but only regional managers (mentioned many times in the book), regional managers and marketing managers in the region. From this point alone, many people who hold such messages on posts are too fake, or they are all filled with water, and the messages are just pasted and copied. AstraZeneca is much stronger than Squibb, but it can't even rank in the top three at home or abroad, which is contrary to the author's description. Therefore, it is not credible to claim that DB belongs to AstraZeneca and Squibb, or the credibility is very low. It can only be said that it is all hype and follow the trend. It seems to be true, with a nose and eyes. From time to time, some people keep saying that it is an internal employee, and even the author Li is AstraZeneca's, haha! It's really funny. Go online and search carefully to see if the author is AZ's. This kind of remarks simply can't stand careful scrutiny. People in the industry will know at a glance that there are many mistakes.
So back to my personal thoughts, pfizer is more in line with the image of DB. With a history of more than 15 years, it is the largest pharmaceutical company in the world and the first foreign pharmaceutical company in China, and has just acquired Wyeth Company for $68 billion. Isn't DB a leader in the industry and one of the best in the industry? Secondly, Pfizer has three centers in China and a financial center in the Asia-Pacific region, which is set up in Dalian; The R&D center is set up in Shanghai, and now there is another one under construction in Wuhan. The management center is set up in Beijing, and the Fenglian Plaza in Beijing has five floors, without Wyeth's. If you count it, it is even bigger. The sales staff in China exceeds 7,, and it is still expanding rapidly. When Lala is a sales assistant, she handles financial statements every day, which is much like the regional assistant in pharmaceutical companies.
Maybe someone will say it again. The book says that in Shanghai, there are no training managers, regional managers and so on. So let's go back to the theme. As I said at the beginning, DB is only a virtual company. We just find a more suitable company, which can't be 1% the same. At present, there may be no more suitable one except Pfizer. To meet many conditions at the same time, we can only select some that meet the most conditions so that we can fit into DB visually, so it can't be perfect, because even if it is really a pharmaceutical company, It is impossible for the author to describe the real company exactly the same, and it is inevitable that there will be problems such as infringement. Art comes from life and is higher than life. At the same time of appreciation, the prototype of DB is just a kind of beauty for everyone. Everyone has a DB in his heart, and it doesn't matter what it is.