Angel Newt, the general name of ready-to-eat yeast powder, yeast protein powder and other products. In recent years, with balanced nutrition, unique selling point and good product effect, it has won the trust of consumers and health care market. In 21, Angel Nutt was awarded the third "Top Ten Credibility Brands in China", and four products, such as edible yeast powder and Compromise yeast zinc, were awarded the credibility products. In 212, Angel Nutt was awarded the fourth "Top Ten Credibility Brands of Health Products" in China.
In p>1992, Angel Yeast established Angel Nutrilite Nutrition and Health Division, which developed as an important strategic business unit of Angel Company.
relying on the company's advantages in technology, R&D, manufacturing and management, Angel Nutt has successively developed a variety of yeast-derived characteristic health foods, dietary supplements, raw materials of medicines and cosmetics, medicines, etc. The products cover many channels such as pharmaceutical chain, maternal and infant chain and e-commerce and are applied to many health fields.
Angel Nutt not only provides consumers with high-quality health products, but also recommends scientific health solutions. It is the first in the industry to put forward the whole process of worry-free consumption commitment, and has developed an advanced consumer service system. There are more than 2 city and county offices and more than 1 full-time nutritionists in the country. Build the most advanced GMP health food production base in Central China in Yichang National Bio-industrial Park.
brand segmentation
commscope: a professional children's health product, a healthy and intelligent generation
"commscope" is a professional children's health brand owned by Angel Nutt, focusing on the healthy growth of children and adolescents, and its products involve children's intellectual development, growth and development, immune system development and other health fields.
commscope star yeast zinc is the first advocate of the concept of biological zinc supplement in China, and it is a zinc supplement product of the national torch plan project. It is trusted by consumers for its safe and efficient zinc supplement, and truly realizes the goal of a healthy and intelligent generation.
Kaizhi: a good partner for the healthy growth of babies
"Kaizhi" is a professional infant health brand owned by Angel Newt, which is mainly sold through pregnant and baby channels. Angel Newt has set up a professional research center for maternal and infant nutrition. The products of Kaizhi series cover all kinds of nutritional products and complementary foods for babies from birth to 3 years old, and care for their healthy growth with its safe and efficient characteristics.
Newbang: the essence of nature, a must for Newbang
Newbang brand is based on modern families, and its products cover all kinds of basic nutrition and functional nutrition for women, children, the elderly and adult men.
The raw materials of many products of New Zealand come from high-quality producing areas all over the world, pursuing safety and quality. Newbond brand relies on Angel's good scientific research strength, first-class production technology and perfect service system to provide professional choices for more consumers.
Levi's: Less than the United States, enjoy the imported nutrition from the United States
"Natural Wealth" is a subsidiary brand of NBTY Group, a professional manufacturer and seller of dietary supplements. The production, packaging and labeling of Nature Wealth series of health products are all completed in the original factory in the United States, and it is a well-known nutritional dietary supplement brand in the United States.
In p>212, Angel Newt cooperated with NBTY to introduce the Levis brand to China for the first time. At present, the Levi's products represented by Angel Newt cover all kinds of nutritional supplements from infants to middle-aged and elderly people, which can make China consumers enjoy the original American health care products.
supplier of yeast-derived cosmetic raw materials and healthy food raw materials
As the leader of yeast-derived health care products, Angel Nutt also provides yeast-based nutritional health food raw materials for many well-known health care products enterprises at home and abroad, including selenium-enriched yeast, nutritional yeast powder, yeast β-glucan, chromium-enriched yeast, zinc-enriched yeast, yeast RNA and VD-enriched yeast.
Yeast extract has always been an important ingredient in high-end cosmetics. Yeast-derived functional cosmetic raw materials developed by Angel Nutt, such as carboxymethyl dextran C9, yeast mannan M6, yeast extract E1, zinc-rich yeast extract Z2, yeast anti-wrinkle essence N8, etc., are widely used in many cosmetics such as moisturizing, whitening, repairing, freckle removing and anti-aging.
brand positioning
the brand of "Angel Newt" is positioned as "your caring healthy nutritionist". We not only provide you with high-quality health products, but also recommend suitable health solutions to you. Angel Newt is the first in the industry to put forward the whole process of worry-free consumption commitment, invest nearly one million to develop a consumer service system, and go deep into more than 2 city and county market offices and more than 3 full-time nutritionists across the country to provide customers with timely and caring health services.
positioning support
① adhere to food safety as the bottom line. We always regard food safety as the moral bottom line, and making health food is doing conscience. For more than 2 years, there has not been a food safety incident.
② advanced manufacturing is the premise. Established the most advanced 3,-level GMP health food production line in Central China; With more than 2 internationally advanced testing equipment, each finished product is strictly checked before leaving the warehouse; Implementing sunshine manufacturing, transparent production, and boldly accepting consumer inspection, tens of thousands of consumers have visited the production line; All raw materials and finished products can be traced back to the whole process.
③ Adhere to the science of spreading nutrition to customers. Advocate "balanced nutrition, reasonable diet and moderate exercise" and advocate a healthy lifestyle to improve the health problems faced by the public; Provide customers with a complete set of health programs, including nutrition, be realistic, objective and responsible to customers, advocate the integrity of "worry-free consumption", and sell products only to those who really need them.
④ Focus on customers and realize quick response to customers. 19 provincial-level and more than 13 county-level sales and service organizations close to the market have been built nationwide; More than 3 customer service personnel serve customers through customer call centers, websites, WeChat, corporate QQ, Weibo and other platforms; Respond to customers' individual needs and launch a complete set of health programs for customers; The world's leading SAP, ERP and CRM systems have been built to realize rapid response to customers. Set up e-commerce channels to meet the convenience needs of customers; More than 2 consumer experience centers have been built, and a member points system has been opened to enhance the customer experience.
⑤ Make use of its unique advantages to make due contributions to the development of the industry. Undertake the duties of director china health care association and member of China Nutrition Society; Actively promote the healthy lifestyle of the whole people throughout the country; More than 3 professional trainers promote more than 6, lectures and trainings on children's nutrition science throughout the country every year; In the past ten years, the accumulated training has reached more than 2 million person-times.
II. Development course
In the 199s, Angel Yeast relied on powerful yeast research technology to "pry open" the yeast shell and extract rich nutrition from it. After that, Yu Xuefeng, chairman of Angel Company, began to think about "Can yeast nutrition be used for human nutrition and health care?"
under the promotion of Yu Xuefeng's organization, Anqi Company established Anqi Newt Institute of Nutrition and Health, and began to apply yeast nutrition to human health.
memorabilia
● In 1992, Angel Yeast entered the nutrition and health industry and began to develop zinc-rich products.
● yeast zinc granules, capsules and other products were introduced in 1997.
● in 1998, commscope star yeast zinc obtained the national health food approval.
● In 1999, yeast zinc's scientific research achievements were listed as national high-tech industrialization projects
● In 2, yeast zinc was listed as a national torch key project.
● Angel Yeast became a listed company in 2, and raised funds to vigorously develop the nutrition and health industry. Angel Pharmaceutical Branch was established.
● In 23, we launched a series of nutrient products, launched Kaizhi brand, and began to enter the chain channel of pregnant and baby.
● In 27, we integrated all the health products of Angel with the brand of "Angel Newt".
● In 28, we entered the field of infants and children, and made use of "Kaizhi" to build a leading brand of health products for infants and children; Take the lead in launching the idea of "worry-free consumption" in health care industry; Angel Newt won the "Top Ten Health Products in China" award.
● In 21, it won the China health care industry Credibility Brand Award.
● In 212, the most advanced GMP health food production base in Central China was built in Yichang National Bio-industrial Park.
● In 213, international superstar Aaron Kwok signed a contract to speak for Angel Newt.
Brand and Product Honor
Brand Honor Certificate:
"Angel Newt" brand won the third and fourth "Top Ten Credibility Brands of Health Care Products in China";
The trademark "Angel Newt" has been recognized as a well-known trademark in Yichang.
Patent certificate:
"A chromium-rich Saccharomyces cerevisiae, chromium-rich yeast product and its production method" won the national invention patent certificate and the China Patent Excellence Award;
"Se-enriched chromium yeast, Se-enriched chromium yeast products and their production methods" won the national invention patent certificate;
"Production Technology of Functional Yeast and Its Derived Products" won the 12th Health Festival Science and Technology Progress Award;
"research and development of selenium-enriched yeast products" won the third prize of scientific and technological progress in Hubei province;
"Key Technology of Functional Yeast and Its Derived Products" won the 12th China International Health Expo Science and Technology Progress Award and the first prize of Hubei Science and Technology Progress Award;
The project "Research and Development of Selenium-enriched Yeast Products" won the third prize of Hubei Science and Technology Progress Award;
"Research and development of CommScope Star brand series zinc supplement preparation products" won the second prize of scientific and technological progress in Hubei Province;
honorary certificate of yeast-derived health food:
Angel Nutt instant yeast powder won the "Top Ten Health Products" in the 8th China International Health Expo and the "Designated Product Award" in the 12th China International Health Expo;
commscope zinc chewable tablets won the "Top Ten Health Products" in the 8th China International Health Expo and the "Excellent Product Award" in the 12th China International Health Expo.
"Yeast Immunopolysaccharide" won the national torch program project certificate;
"CommScope Star" has won the certificate of National Torch Program.
celebrity endorsement Aaron Kwok
On May 19th, Yu Xuefeng, chairman of Angel Yeast Co., Ltd., signed an endorsement contract with international superstar Aaron Kwok.
Aaron Kwok will shoot an image advertisement for Angel's Angel Nutt yeast protein powder. From June 6th to 8th, Aaron Kwok's advertisement for Angel Newt yeast protein powder was filmed in Beijing. The shooting team adopts Taiwan Province quality team. Ren-li Wang, the director of the commercial film, won the Best Music Video Award in the 2th Taiwan Golden Melody Award. The photography of the commercial film was Jiang Minzhong, a cinematographer of "The 11st Proposal". During the three-day shooting period, Aaron Kwok fixed many classic shots for Angel Newt. Guo Tianwang is dedicated and professional. He will carefully review every shot, and if he is not satisfied, he will remake it to ensure perfection. After the completion of the advertising shoot, Angel Newt actively negotiated with the major media about the advertising. After more than a month's comparison of ratings, target audience, comprehensive influence and other indicators, Angel Newt finally decided to put advertisements in CCTV 3' s "I want to go to the Spring Festival Evening" and CCTV 1' s "The Road to Health", and the advertisements began to broadcast on September 16.
Angel Nutt yeast protein powder is a unique yeast protein (microbial protein), and uses non-transgenic soybean protein (plant protein) and imported whey protein (animal protein). The three protein raw materials are from different biological species, which is more reasonable and easy to be absorbed and utilized by human body. As an ideal nutrient source, yeast protein has an amino acid ratio close to the ideal amino acid composition recommended by the Food and Agriculture Organization of the United Nations (FAO), and is rich in B vitamins and trace elements, so it has high nutritional value.
"Tianwang" Aaron Kwok and "Angel" Angel Yeast agreed hand in hand, relying on the brand effect of Aaron Kwok and based on the market maturity of protein powder, Angel Newt yeast protein powder will let more people appreciate the charm of yeast and let more people know about yeast, a magical partner of human health.
third, production research
production control. Put into use a large number of advanced equipment: the new bottling production line can automatically complete bottling, capping, sealing and labeling, and realize full mechanized operation; It has the best lifting mixer in China, which can directly transfer, mix and temporarily store materials in the mixing barrel, which can not only make the materials mix evenly, but also realize the fast transportation of materials; It has the best dust-free crushing line in China, which can realize the vacuum transportation and dust-free crushing of materials, which not only changes the dust flying situation of traditional crushing equipment, but also improves the recovery rate of materials to 99.9%. After the other 7 vacuum automatic feeders are put into use, the dust problem of manual feeding can be completely solved, and the workshop hygiene and working environment can be greatly improved.
Promote Sunshine Manufacturing
The most advanced 3,-level GMP health food production line in Central China;
(1) There are more than 2 internationally advanced testing equipments, and each finished product is strictly checked before leaving the warehouse:
(2) The production line has been visited by tens of thousands of consumers in a transparent way;
(3) raw materials are purchased at the designated base, and all raw and auxiliary materials can be traced back;
quality management. In accordance with GMP regulations, Angel Newt has formulated various quality management systems, standards and inspection operation procedures, and only purchased raw materials from audited legal suppliers, and inspected them batch by batch before being released and put into production. A three-level quality supervision network was set up to supervise and inspect the control points of each process, so that unqualified raw materials and semi-finished products will not be put into production, unqualified finished products will not flow into the next process, and the material release audit procedures will be strictly implemented; Set up a self-inspection team, and carry out self-inspection according to GMP self-inspection regulations and annual self-inspection plan, rectify the problems found in each self-inspection in time, and establish self-inspection files, all in order to ensure product quality from the source.
Angel Nutt: Responsibility and integrity are conveyed from capsules
Angel Nutt has a strict control system for the raw materials of hollow capsules purchased. First of all, on-site audit of suppliers, assessment of suppliers' quality control system and on-site management, etc., manufacturers that do not meet the requirements are resolutely not included in the supplier catalogue. Secondly, there are strict requirements for the warehousing of raw materials. Each batch of purchased raw materials must be tested for specified indicators, and only qualified raw materials can be put into storage for use. All finished products can only be sold out of the factory after all indicators have passed the test to ensure product quality and safety. Third, suppliers are required to provide third-party inspection reports of products at least twice a year, and do not conduct spot checks on manufacturers on a regular basis.
The supplier of hollow capsules used by Angel Nutt is Jiangsu Lifan Capsule Co., Ltd., and all the hollow capsules produced by Angel Nutt are pharmaceutical-grade bovine bone gelatin produced by Luo Sailuo (Daan) Gelatin Co., Ltd. (France) and Jialida (Liaoyuan) Gelatin Co., Ltd. (Germany). All the inspection indexes of Jiangsu Food and Drug Inspection Institute are qualified. At the same time, the supplier also publicly promised to the society that he would never use illegal raw materials to produce hollow capsules.
Angel Nutt approved each batch of hollow capsules purchased, and the heavy metals and chromium detected in each batch met the national standards, so it is safe to eat. This is also an important embodiment of Angel Newt's long-term emphasis on food safety and ensuring product quality.
product development. Angel Newt is backed by Angel's strong R&D strength, and will attract foreign investors by means of project cooperation, joint research and consulting.