Current location - Trademark Inquiry Complete Network - Trademark inquiry - Looking at the 23 major luxury car logos in the world, what are their meanings and historical backgrounds?
Looking at the 23 major luxury car logos in the world, what are their meanings and historical backgrounds?

For a car, the presence of the logo is the meaning of the car’s soul. The meaning of each logo represents the core of a company's culture and the attitude it wants to express to the world. Today, let Jiaoyisou show you the meaning behind these signs.

Acura

Acura’s logo is the mechanical caliper, which symbolizes Acura’s attention to detail and superb technology!

Initially, Acura used a pair of calipers specially used for precise measurement as the prototype of the logo. As a finishing touch, Honda founder and spiritual leader Hondazong Ichiro Honda added a small bar between the two pliers. Thus using the pictographic capital letter "A" to represent the brand. Whether it is the original Latin meaning or the caliper as the prototype of the logo, it means Acura, representing the brand's core values ??of the highest level of car manufacturing: precision, precision, and refinement.

Finidi

Finidi's oval logo shows an infinite path. The elliptical curve represents infinite expansion and also symbolizes "the whole world"; the two straight lines represent the road to the top, symbolizing never-ending development.

Lexus

Use an ellipse to surround the letter L. According to an official statement from Toyota Motor Sales Corporation of the United States, the arc of this ellipse is decorated according to a precise mathematical formula, with It took more than half a year and more than three designers and advertisers to complete: this outstanding logo beat five design competition presentations.

In 1987, Molly Sanders, principal of Molly Designs, spent three months crafting this unique oval and L, which replaced the original, most promising version - , an L without a circle, looks like a seagull's wing.

Volvo

The Volvo logo consists of three parts: the circle in the first part represents Mars, the god of war in Roman mythology, which is the ancient chemical symbol for iron - an arrow pointing diagonally to the upper right Angular Circle. In Western civilization, it is the oldest and most common trademark. It originated in the Roman Empire as a symbol of three different concepts: Mars, the Roman god of war, and masculinity, thus reflecting the original origins between Mars and the iron used to make most weapons at the time.

Because of this, this symbol has long been regarded as a symbol of the steel industry by countries around the world, including Sweden. The reason why the brand logo representing the iron element is used on the car is to remind people of the Swedish steel industry with its glorious tradition, which is as strong as steel.

The second part is the diagonal line, a diagonal strip on the radiator that slopes from the upper left to the lower right. Originally set up for technical reasons, this ribbon was used to secure Martian mythological symbols to the grille. Later it gradually evolved into a decorative symbol and became the most obvious symbol of Volvo cars.

The third part is the registered trademark of Volvo Corporation, using ancient Egyptian fonts.

Audi

Audi's logo is four rings, representing the four companies before the merger. These companies were once manufacturers of bicycles, motorcycles and passenger cars. Since the company was originally formed from the merger of four companies, each ring is a symbol of one of them.

BMW

It is generally believed that BMW's blue and white logo is a propeller with blue sky and white clouds, because BMW Motors originally produced aero engines. But BMW's official explanation is that BMW is headquartered in Munich, Bavaria, Germany, and the Bavarian state flag is blue and white. The symmetrical meaning of BMW's blue and white logo is used to remind BMW of its pure origins from Bavaria.

Mercedes-Benz

The Mercedes-Benz logo turned out to be Mercedes-Benz, surrounded by wheat ears. In 1916, Daimler merged with Mercedes-Benz, and the star emblem and the wheat ears of Mercedes-Benz finally merged into one, with the word "Benz" below. Later, the ear of wheat was changed into a ring, and the word "Benz" was removed. With the merger of two of the oldest car manufacturers, the manufacturer patented the trademark again, and the star logo on the ring evolved into today's pattern, which is still used today. And became one of the top ten famous trademarks in the world.

In June 1909, Daimler applied to register the "Trident Star" as the symbol of the car, symbolizing the mechanization of landing, water and air. In 1916, a circle was added around it, with four small stars embedded above the circle and the word "Benz" written below.

"Benz" means happiness, which means that the cars produced by Daimler will bring happiness to the car owners.

Jaguar

The origin of the Jaguar name can be traced back to 1937. In June this year, SS Motor Company officially took over Sunbeam Motor Company. At that time, Sir Lyon really wanted his car to be named Sunbeam, because Sunbeam had won championships in many world competitions, which was a symbol of "victory". Unfortunately, there were some problems within the company.

In the end, I was forced to give up using Sunbeam as a company name. Sir Lyons finally chose a name that sounded crisp in all languages ??- Jaguar, which was named after a flying machine in World War I.

Jaguar, also known as Jaguar, is also known as "Jagger" in Hong Kong. As it is the transliteration of the English Jaguar, its car logo is designed as a leaping Jaguar, with a vivid shape, a simple image, a strong sense of movement, and contains strength, rhythm and bravery.

Cadillac

American cars like Cadillac can be wild or luxurious, but it is more difficult to be noble. However, Cadillac is an exception. In honor of Detroit's founder, French aristocrat Antoine Cadillac, his family crest was used as the car's logo.

The Cadillac logo has changed a lot. For example, the black bird symbolizing the three spirits and the crown inlaid with pearls are missing, but the crown is surrounded by a classic shield shape. The shield shape is composed of small color blocks of various colors, among which red represents courage, silver represents pure love, and blue represents explore.

Lincoln

Lincoln CONTINENTAIAI is a brand of luxury vehicles first launched by Lincoln Mercoli in 1939. This model shows that the high-end sedans produced by Lincoln Mercoli's division are technically impeccable and are the best among luxury cars. It has been called a masterpiece passed down from generation to generation by the Ford Motor Company.

Lincoln is a car named after Abraham Lincoln, the 16th President of the United States. Use President Lincoln's name to establish the company's image and explain that the company produces top-notch cars.

Its logo contains a shining star in a rectangle, which heralds President Lincoln as a rising star in the unification of the United States and the abolition of slavery, and also heralds the glory of the Ford Lincoln sedan.

Maserati

The symbol of Maserati is the unifying trident, here is the name of Maserati. According to legend, the trident is a powerful weapon in the hand of Poseidon in Roman mythology, which shows the power of Poseidon. Maserati's car emblem design draws on the meaning of the trident image, which is like a sea with endless potential and rapid power.

Bentley Motors Limited

The Bentley logo design uses simple and smooth lines, blending and outline to form a pair of flying wings, and the whole is like an eagle soaring high. . The letter "B" in the middle is the initials of Bentley, the founder of Bentley Motors, which gives Bentley Motors both an imperial and aristocratic temperament and the meaning of commemorating its designer.

In addition, the front hoods of some high-end Bentley models are also equipped with a three-dimensional logo that is the same as the main logo, similar to Rolls-Royce's Flying Goddess three-dimensional logo.

Maybach

The legendary world luxury car brand Maibakh, its logo consists of two crossed M's surrounded by a spherical triangle. When the brand started, the two M stood for the abbreviation of maybachmotorenbau, and now the two M stand for the abbreviation of maybachmanufaktur.

Porsche

The English logo of Porsche adopts the surname of Ferdinand Porsche, the founder of the German Porsche company. The car's logo adopts the coat of arms of Stuttgart, where the company is located. There is the word Porsche at the top of the trademark, indicating that the trademark is owned by Porsche Design; the word Stuttgart in the trademark is above the horse, indicating that the company is headquartered in Stuttgart.

The middle of the trademark is a good horse, indicating that Stuttgart is rich in a rare stallion; the upper left and lower right of the trademark are patterns of antlers, indicating that Stuttgart was once a good hunting place; the upper right of the trademark The yellow stripes on the square and lower left represent the color of mature wheat, implying a good harvest. The black in the trademark represents the fertile land, and the red in the trademark symbolizes people's wisdom and love for nature.

The result is an exquisite, profound and delicate pastoral landscape painting, which shows the glorious past of Porsche Company and heralds the bright future of Porsche Company and the excellence of Porsche sports cars!

Lamborghini

Lamborghini’s logo is a powerful bull, ready to launch a fierce attack on its opponents. It is said that Lamborghini himself has this kind of bullish temperament that is not to be outdone, and it also reflects the characteristics of Lamborghini's products, because the cars produced by the company are all high-power and high-speed sports cars. Moreover, the company name is omitted from the trademark on the front and rear of the car, leaving only a stubborn cow.

Aston Martin

Aston Martin’s logo is a flying roc, which are aston and martin in English. It shows that the company, like Dapeng, has sprint speed and lofty ambitions.

Ferrari

Ferrari’s logo is a leaping horse. Italy had a very outstanding pilot in World War I; having such a prancing horse on his plane would bring him good luck. After Ferrari won the original racing competition, the pilot's parents - and a countess - suggested that Ferrari also emblazon the lucky prancing horse on its cars. Later, the pilot died and the horse turned black; the background color of the logo is the canary color of Modena, where the company is located.

Rolls-Royce

The Rolls-Royce logo uses two "R" overlapped together, symbolizing you and me, you and me, embodying the relationship between the two. harmonious relationship. The famous flying goddess symbol originated from a romantic love story.

Koenigsegg

As a sports car with a slight Swedish royal color, its logo is the same as the Swedish Royal Air Force, and the main design is a ghost shape, so many car enthusiasts call it "Ghost" sports car.

Pagani

The Pagani logo consists of the name of founder Horacio Pagani and the famous English car from the birthplace of the brand. The car logo background design has a sense of automotive craftsmanship.

Spyker

Spyker’s logo consists of four parts. Above is the name of Spyker, and in the middle is a wheel and a pair of propellers. It mainly means that Spyker once had such a The history of manufacturing aircraft. The following passage is Spyker's corporate motto "Nullatenaciinviaestvia".

Bugatti

The English letters of the Bugatti logo are Bugatti, and the EB above is the English pinyin abbreviation of the founder Eitor Bugatti. A circle of dots around it symbolizes ball bearings, and the background color is red.

McLaren

From a design perspective, the McLaren logo is a combination of the English name McLaren and an abstract beam pattern representing speed. The beam representing speed well interprets the positioning of McLaren sports cars, and the beam pattern is a symbol applied to the car. The overall red is the identification color, and red symbolizes passion.