1. Opening a store in Amazon can be applied in the name of an individual or a company, but only two kinds of accounts, charging and not charging, are displayed on AM.

2. At present, we use four kinds of cards the most, namely, WF card, P card, American bank card and all-in-one card in Hong Kong. The relative cost of WF card and P card will be higher, but they have their own advantages. That is to say, if you want to open other sites, such as Britain, Germany, Canada or Australia, you can ask the service provider of P card or WF card to open these sites to collect money, and you don't need to apply separately, so your collection will be much easier. American bank cards may involve tax payment;

3. When you apply, you need to fill in some forms, such as W8, W9 and some VAT tax numbers in the UK.

4. The best operation plan for men and women in suspension spring: You should be based on your own actual situation, such as what kind of operation level you are and your own economic situation. If your financial situation is not very good, then I suggest that you register directly with your domestic identity. Use a domestic credit card to register a seller account. But many people will reflect why they have been unable to register. First of all, we should avoid risky places. One of the reasons why we are difficult to register is that many sellers in our country cheat on Amazon, which leads to strict censorship by Amazon. The most deceptive industries are 3C, clothing, shoes and so on. Therefore, when registering, we can adopt a fine-tuning scheme. First, we can register some unpopular industries. After successful registration, we will start selling them, and then slowly open other categories. Of course, it can be done at once by paying someone, and the price on the market is more than one thousand to two thousand.

I choose Amazon as a cross-border e-commerce company because it is relatively fair and just, and I don't need too many interpersonal relationships, social relationships or office politics. So I want to get my reward through my own efforts in such a fair environment.

5. After our registration is successful, we must ensure that our account can't die. If the account is suspended or the sales right is removed, our account can sometimes be returned. First of all, look at the reasons why your account was blocked. If it is not too serious, you will have a chance to appeal. Only once, if we can grasp it well, there is still a chance. We should write our own petition letter according to our actual situation. We have to write our complaint letter, so we can't be too hasty. We have to fully prepare our complaint conditions, write our complaint letter and then file a complaint, so as to try to get our account back in one time.

6. Infringement will kill you, which is something that everyone should know. Therefore, we should consider how to avoid infringement. The simplest thing is brand inquiry, go to the trademark offices of various countries to inquire. A seller was removed from the right to sell, but when he filed a complaint, he explained that he had consulted Amazon's customer service before selling and said that his product could be sold. The customer service replied with an email saying yes, and then his account number was returned. Of course, the most effective and professional is the consultation of the corresponding lawyer, but the cost is high. Also, if we have conflicts with American brands, we'd better not have conflicts with them. After all, they are local sellers.

7. AM is not allowed to repeatedly load goods and open stores, but everyone is worried that their accounts will be blocked, because this is a problem that many people will encounter. So you may need to have one or two spare accounts.

8, what I'm talking about now is the related piece. Why is Amazon tied up? Because it can't let you repeat PO goods. A product, according to the probability, will have a turnover rate of one in ten thousand. If I have 1, products, our turnover will be more. Therefore, in order to prevent you from repeatedly putting products on the shelves, Amazon will stipulate that the same person can only put a product on the shelves once. But how to judge whether you are the same person depends on your actual data and network data. Association is inevitable, and the safest thing is that a person only has one account and then sells it in his own network. But Amazon often dies accounts, so we all have one or two accounts normally. In order to save costs, how should we operate multiple accounts at the same time? Then I'll talk about the operation experience of one network with multiple numbers. ADSL network, two routes, two modem and two chassis. Each computer corresponds to a route and a modem. If you dial once before surfing the Internet, the IP address will be different.

9. After the ODR exceeds the standard, the chances that you can appeal back are relatively high. The most important thing in ODR is not the return rate and bad review rate, but the quality of your products, your feedback to customers and whether you can respond in time and do your own service well. Well, in these two aspects, ODR exceeding the standard will generally not appear.

Q&A: The global application address for opening a store is on Amazon's website. Just apply on it. If you apply personally, for example, if you want to start selling in the United States, you can go directly to the Amazon website in the United States to apply for a seller. The success rate of application depends on the industry you apply for and your understanding of the application rules.

Q&A: Use the Hong Kong Mainland Card, because there will be about 3% exchange loss when US dollars are converted into Hong Kong dollars. Only China Merchants Bank is operating in the Mainland, and the fastest way to handle it in Shenzhen is to go to Hong Kong without queuing.

12. After we have the account number and the collection method, we will consider what products we want to sell next. The first is whether our products will be liked by people; The second is the logistics mode of products; The third is how to describe keywords and so on. After the product, there is the problem of drainage, and after the drainage, there is the problem of transaction rate, that is, our conversion rate. Finally, it is our service.

When looking for products, we should consider these information:

age, gender, cultural preference, income level, online shopping habits, online shopping media, and search habits.

regionality, seasonality,

market competition

demand for after-sales service

Personally, the more people care about the price, the more they will serve us.

13. There are two ideas for product development: one is to see if there are hot-selling products in the market, and then do it yourself; Another is to create demand. But we are different countries, so it is difficult for us to understand the needs of our customers, so it is difficult for us to achieve the second point.

14. If you want to make Amazon your most important goal in life, then you'd better apply for an American trademark. It is not expensive to apply for an American trademark. There is also a policy in Shenzhen. You can apply for an American trademark, and you can also apply for a subsidy of 5, yuan from a government department.

Off-site drainage can be done through SNS or other advertising methods.

here is a method suitable for such products, those products that others sell well and you can't sell well, or those that sold well and suddenly stopped moving. You can go to Taobao or your friends to buy your own products, which can improve your ranking, which is common to many platforms. About how to do a good job of service.

We must follow the feedback from our customers to constantly improve our service. The best service is to minimize the service requirements and improve our perfect order rate.

16. I now have one who does a good job of customer evaluation feedback. First of all, we send the first email to our customers four to five days after the delivery of our goods or two to three days according to your own logistics time. You can write: Dear customer, your email has been sent. What is the email number? You can check your logistics information there. I am XXX. If you have any questions, please feel free to contact me. The second email can be the first day or the second day after our customers receive the products. You can write: Dear customer, thank you for purchasing our products. How do you use them? Is there any problem? If you think it's easy to use, can you give us a good review? The third email should be based on your own situation. If you have confidence in your product, you can ask about the use of it on the fifteenth day or so. In this way, your feedback rate can be improved. If customers reply to you by email, then these customers are gold customers. You must write down their emails, and then you can send an email to express your gratitude and recommend your products and stores at the same time.

ideas determine the way out, and details determine success or failure!

17, there are three cases to share with you.

one is a company in Guangzhou. Their orders are small, but their sales can reach tens of millions of dollars a year. The products they make are like this. There are many pornographic areas in Europe, as we saw in the movie, which is the so-called red light district. There is an iron cage in the pornographic place, and there is a hot girl dancing in it. What this company mainly does is this kind of big cage. They don't have many orders, but they sell a lot. Because their unit price is very high. Because what they found was a blue ocean.

another company's bill is only 3 to 5 per day, but its annual sales are several million dollars. There are only twenty or thirty people in the company, so everyone's salary is good. What they do is sports equipment, and all the equipment is sent abroad directly through China. Every product is sold on a limited basis.

these two cases can be named as follows: the selection of products should be differentiated, whether it is the use, the way of sales or the division of the market.

another thing is that when I first started to do AM myself, we all followed suit, that is, when we saw that someone else's product was doing well, we followed suit. But I was warned by a larger shop when I was sold. Because we were a small company, it didn't matter, so we didn't sell it. But not long after, I found that the company that warned me was selling more and more LISTING himself, and the first ones were those with low prices. Later, the store was gone, and there was only one possibility, that is, it was closed after being sued.

Therefore, we can know that what is done well at first may not be done well later. Now you are doing worse than others. You can do better than others as long as you take it step by step. Adhere to+seek stability

18, we can find the law that suits our e-commerce from traditional industries. Let's think about what traditional supermarkets do better, and what we can catchy are Wal-Mart and Carrefour. And what consumers do is more subdivided. There are 1 orchards here in Shenzhen. Including some small supermarkets around us, the repeat purchase rate of their sales groups is very high. Therefore, there will also be small and beautiful shops like small supermarkets in our e-commerce, and the repeat purchase rate will be surprisingly high.

19. What's more, as an e-commerce, we must learn to look at problems from a developmental perspective. For example, we just started AM. At that time, there were several products that supported 8% of our business. When I look back later, I don't care about those products. I have newer and more advantageous products to support my development.

We must remember that our society is progressing, our consumption views are changing, and the products we consume are also changing. Therefore, we must constantly analyze and think about what our customers need at this stage, and those products will be suitable for the current consumption trend, not just content with the status quo.