several years ago, people were still debating whether brand awareness was one of the goals of online marketing. At that time, the goals of most websites were the following four aspects: implementing e-commerce, increasing potential customers, serving as information dissemination media and serving as self-service channels for customers. Today, the view that websites can promote corporate brands has been widely recognized. Enhancing brand influence has become one of the important goals of leading companies' websites, and it is also the focus of their online marketing investment.

The analysis shows that the network brand has become one of the important goals of network marketing, mainly due to three reasons: users spend more and more time on the Internet, broadband applications are widely used, and the brand promotion effect of online media is better.

1. Users spend more and more time on the Internet

The survey shows that users spend almost the same time on the Internet as watching TV, so many enterprises allocate more and more marketing budgets for online publicity.

2. Widespread use of broadband

According to the survey, 84% of American families will use broadband to surf the Internet by 28, which makes online videos, music and other special content widely accessible to netizens, and these forms of content are very suitable for brand promotion.

3. The brand promotion effect of online media is better

According to the survey in p>25, 66% of netizens think that the promotion effect of online media is as effective or more effective as that of traditional offline media. The extensive publicity of brands on the Internet can be reflected from several data.

In fact, online brand is one of the comprehensive effects of online marketing. Almost all effective online marketing strategies have the effect of enhancing the online brand of enterprises, such as search engine marketing. Although the main function of online brand is website promotion and product promotion, the role of search engine is also very significant.